The success of your product launch often depends on one channel: email.
A well-planned launch sequence can generate demand, pre-sell your offer, and engage your audience without ad spend.
Here’s a battle-tested 5-email sequence you can clone today using MailGlider.
Email 1: The Teaser
Goal: Spark curiosity without revealing everything
What to include:
- Problem your audience faces
- Hint at an upcoming solution
- Optional: waitlist or early-access CTA
Timing: 5–7 days before launch
Template: “Product Teaser Email” in MailGlider
Email 2: The Announcement
Goal: Reveal what you’re launching and why it matters
What to include:
- Name and short description of the product
- Who it’s for
- Launch date or preorder CTA
Timing: 3–5 days before launch
Template: “Big Reveal” Series in MailGlider
Email 3: The Deep Dive
Goal: Show the benefits, features, and use cases
Structure:
- Customer problem → your solution
- Visuals or demo links
- FAQs or comparison chart
Timing: 1–2 days before launch
Template: “Feature Deep Dive” in MailGlider
Email 4: Launch Day
Goal: Maximize conversions and urgency
What to include:
- Clear CTA (buy, upgrade, join)
- Bonuses or launch-only pricing
- Time-sensitive message
Timing: Launch day
Template: “Launch Offer Email” inside MailGlider
Email 5: Social Proof + Reminder
Goal: Nudge the undecided and reinforce trust
Include:
- Testimonials, early reviews, or screenshots
- Countdown or deadline
- Final CTA before offer expires
Timing: 2–3 days post-launch
Template: “Last Call Reminder” in MailGlider
Final Thoughts
Product launches thrive on storytelling and sequence—not one-off emails.
With MailGlider, you can deploy this entire strategy using pre-written, editable templates that guide you every step of the way.
Start your launch campaign inside MailGlider Templates.
