No matter how great your offer or copy is—if your email structure is off, your message won’t land.
Here’s a proven framework for building emails that guide readers from open to click.
1. Subject Line + Preview Text
This is the gateway to every email. You have about 50–70 characters to make someone care.
Best practices:
- Use curiosity, urgency, or specificity
- Ensure subject and preview text work together
- Avoid spam triggers (excess caps, “free $$$”)
2. Attention-Grabbing Header or Hero Section
This is the first thing the eye sees—make it count.
What works:
- Clear headline or purpose statement
- Supporting image or visual
- Value-driven CTA button
Use MailGlider’s “Hero + Headline” block to design this section in seconds.
3. The Core Content
This is where you deliver on the subject line.
Tips:
- Keep it scannable (short paragraphs, bullet points)
- Focus on one clear message
- Address pain points, benefits, or key updates
4. Social Proof or Visual Support
Use logos, testimonials, or customer metrics to support your message.
Structure:
- Quote or stat
- Source or image
- Positioned before the final CTA
5. The Call-to-Action
Your email should never end without a clear next step.
Make sure:
- It’s visible and repeatable (once above, once at the end)
- Text is specific (e.g., “Download the Guide” vs. “Click Here”)
- Button stands out from background
6. Footer & Compliance
Include:
- Unsubscribe link
- Address or sender info
- Optional: social links, support contacts
MailGlider automatically includes compliant footers with every template.
Final Thoughts
Emails work when structure and message flow together. Use this layout to guide attention, earn trust, and drive action.
Explore pre-built layouts that follow this exact structure inside MailGlider Templates.
