Email marketing is a long game. But great templates can help you shortcut weeks of design and copywriting.
Here are 7 high-converting email templates used by successful teams, creators, and ecommerce brands—all available and editable in MailGlider.
1. The “Welcome + Orientation” Series
What it’s for: New subscribers
Goal: Build trust, explain your offer, drive first action
Available in: MailGlider > “Onboarding Series” Pack
Key elements:
- Clear subject line and welcome headline
- Product/service intro
- Personal note or brand story
- CTA to explore or activate
2. The “Abandoned Cart” Nudge
What it’s for: Ecommerce, SaaS trials
Goal: Recover lost revenue
Available in: MailGlider > “Ecommerce Recovery” Templates
What works:
- Show the exact product left behind
- Time-based urgency (e.g., expiring discount)
- Social proof (reviews, ratings)
3. The “Lead Magnet Delivery + Funnel Kickoff”
What it’s for: Newsletter growth and lead capture
Goal: Fulfill value, guide next step
Available in: MailGlider > “Lead Magnet Email Sequences”
Tips:
- Deliver the promised asset fast
- Suggest what to do next
- Include follow links (community, social, blog)
4. The “Upsell or Cross-Sell” Follow-Up
What it’s for: Post-purchase or high-intent segments
Goal: Increase average order value
Available in: MailGlider > “Post-Purchase Series”
Strategy:
- Recommend complementary products or upgrades
- Use bundles or limited-time offers
- Keep messaging relevant and helpful
5. The “Event or Webinar Invite”
What it’s for: Product demos, workshops, launches
Goal: Get RSVPs or attendance
Available in: MailGlider > “Event Marketing” Templates
What to include:
- Date/time with time zone clarity
- Speaker or agenda highlights
- Quick RSVP button or calendar add link
6. The “Referral Program” Boost
What it’s for: Community-driven growth
Goal: Increase subscribers via word-of-mouth
Available in: MailGlider > “Referral Email” Series
How to improve:
- Offer value to both referrer and referee
- Include referral link and trackable CTA
- Mention the social or mission angle if applicable
7. The “Win-Back / Re-Engagement” Sequence
What it’s for: Inactive subscribers
Goal: Reignite interest or clean list
Available in: MailGlider > “Re-Engagement Bundle”
Tips:
- Ask “Do you still want to hear from us?”
- Offer value or showcase new changes
- Give easy options to update preferences
Final Thoughts
Templates aren’t shortcuts—they’re smart starting points. With MailGlider’s curated library, you can skip the blank canvas and focus on what converts.
Explore all of these and thousands more at MailGlider Templates.
