Email automation can increase your ROI by up to 400% according to DMA research. But most businesses still rely on manual sends or poorly structured workflows.
In this guide, you’ll learn:
- What email automation really is (and isn’t)
- The 6 must-have automation flows every business should implement
- How to set them up in MailGlider in minutes using prebuilt templates
- Optimization tips and metrics to track
📬 What is Email Automation?
Email automation is the systematic delivery of email content based on user behavior or pre-set triggers. You set the rules, and the emails run on autopilot—saving time and scaling personalized communication.
🧩 6 Essential Email Automations (With Templates)
1. **Welcome Email Series**
Triggered when a user signs up for your newsletter or product.
- Introduce your brand
- Deliver the promised lead magnet
- Encourage first action (download, login, purchase)
📂 Explore Welcome Templates in MailGlider →
2. **Cart Abandonment Sequence**
70% of ecommerce carts are abandoned. Recovering just 10% can double your revenue.
What to send:
- Reminder with product image
- Incentive or discount
- Social proof to reduce hesitancy
🔧 Use our ready-to-go Shopify abandoned cart templates →
3. **Onboarding Series**
Teach your users how to get value fast.
Sample flow:
| Day | Email Type |
|---|---|
| 1 | Welcome + Setup Guide |
| 3 | Feature Highlights |
| 7 | Success Stories + CTA |
🎯 Browse Onboarding Templates →
4. **Post-Purchase Follow-up**
Trigger based on order confirmation
Send:
- Delivery updates
- Product tips
- Cross-sell/upsell suggestions
📦 Pro Tip: Use MailGlider’s dynamic product block to recommend similar products.
5. **Win-Back Campaign**
Haven’t seen engagement in 30–60 days?
- Send a “We miss you” message
- Offer exclusive deals
- Ask for feedback
📬 Try the 3-email Win-Back Flow template →
6. **Re-Engagement Flow**
Target dormant subscribers before purging your list.
- Subject line: “Still want to hear from us?”
- CTA: Confirm interest or unsubscribe
🧹 MailGlider helps auto-clean lists based on engagement rules.
⚙️ Setting This Up in MailGlider (Visual Steps)
- Go to Automation Studio
- Select a prebuilt sequence
- Customize emails (subject lines, blocks, branding)
- Set triggers and delay conditions
- Launch + monitor performance
📊 Each automation has live reporting inside MailGlider: see opens, CTR, conversions, and drop-off points.
🧠 Pro Optimization Tips
- Add conditional logic: e.g. If “user clicks link A,” send email X
- Segment based on behavior: purchases, opens, clicks
- Test CTAs and subject lines using A/B blocks in MailGlider
- Don’t overdo it – Avoid automations that feel spammy
Final Thoughts
Email automation is the cheat code for scaling personalization. Done right, it builds trust, drives action, and frees up your time.
Use MailGlider to launch automation flows in minutes, with 1000s of ready-to-use templates for every goal and vertical.
🔗 Ready to automate smarter? Explore MailGlider Automation Templates →
