5 things to do

Be an Expert

You’re an expert creator because you possess some knowledge that you share with an audience. But how do you get yourself and an audience to realize you’re an expert? Do these five things.

1. Get over impostor syndrome. To get others to recognize your expertise, you must first believe in yourself. Do that by not comparing your entrepreneurial journey to others’. See your experience as unique.

When you feel impostor syndrome rise up, follow the SBNRR technique: Stop and take a moment to pause. Breathe deeply and let your thoughts go. Notice your feelings, body, surroundings, reaction, etc. Reassess the situation and why you felt the need to fall into impostor syndrome. React intentionally in a more informed and composed way now that you are calmer.

Helpful Resource: Don’t Let Impostor Syndrome Trip Up You or Your Content Business

2. Engage where people ask questions. Engage with groups related to your content tilt on LinkedIn, Discord, Facebook, Reddit, etc. When someone poses a question relevant to your expertise, answer it. Respond succinctly. Don’t talk about your content business at first. If appropriate, allow elaboration by sharing links to articles or episodes (yours and others). Don’t go overboard answering every question, doing it in more depth than necessary, or referencing your content. If you do, the group will see you as a know-it-all or a self-promoter and ignore your expertise.

Helpful Resource: Don’t Stick to One-Way Communication

3. Be a guest. Find entrepreneurs who have a similar audience. Ask to share your knowledge on a particular topic with that audience. You could guest on a podcast or craft an article for a blog or newsletter. Make sure you propose a topic that benefits both the audience and the hosting entrepreneur.

Helpful Resource: How To Make a Great Pitch To Be a Guest Blogger or Podcast Guest

4. Do PR. Take your guesting experience to the next level with a public relations strategy. You can do the work or consult with a contractor. Identify media outlets thattackle your subject or geographic area. Craft a value-focused press release around a timely event. The media outlet may run the release or follow up for an interview.

For example, if you were a financial expert, you might write a release about how small businesses can save on taxes. Or maybe you’re hosting a webinar on a current topic. You could write a release about the event, highlighting the key takeaways.

Don’t forget to add niche media, expert creators, and digital-only platforms to the outreach list.

Helpful Resource: The No-Cost PR Model That Works Well for Content Creators

5. Show the proof. Let audiences know others have recognized you as an expert. Incorporate some of that proof on your website, LinkedIn profile, and other bios. Add a “media” tab on your website and post mentions and links to guest appearances, articles, etc. Share them on social media as a way for people to learn more about the topic.

Detail your relevant educational background and experience to highlight your expertise. And while I think “award-winning” is an overused phrase, it still works. List any honors you’ve received, and in the future, look for opportunities to apply for new awards and recognition.

Finally, don’t forget your audience and customers. Ask them for testimonials and publish them on your site.

Helpful Resource: How To Use and Ask for Testimonials From Your Audience

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5 things from the tilt

The agenda is amazing. Speakers include B.J. Novak, Andrew Davis, Roberto Blake, Kate Ertmann, Rafat Ali, Justin Moore, Cat Margulis, Jay Clouse, Latasha James, and our own Joe Pulizzi. Don't be the only one left out of Content Entrepreneur Expo (CEX) 2024 in Cleveland, Ohio, from May 5-7! Register now to save your spot!
Join Michelle and Ann at 12 p.m. Tuesday to talk business on Tilt Your Business: A Weekly Mastermind for Content Entrepreneurs.
Content creators aren't creating art. It's commerce. Some entrepreneurs are confused by this. Don't make this huge mistake. (Content Inc.)
When will the government do something about the AI deepfake crisis? (This Old Marketing)
CEX Speaker: Chris Mitchell Turns Hobby Travel Blog Into Big Canada Content Business

5 things to know

Money

Big without big: Ninety-five percent of creators making six figures have fewer than 1M followers. Twenty-five percent have less than 10K followers, according to Kajabi’s State of Creators ’24 Report. [Mashable]
Tilt Take: Don’t think you need a huge audience to make good money. Cultivate an audience most interested in your tilt.
Going global: Substack now supports payments for 13 currencies – USD, CAD, GBP, AUD, EUR, BRL, MXN, NZD, CHF, DKK, NOK, SEK, and PLN. [Tech Crunch]
Tilt Take: Good news for international creators. They don’t have to worry about timing renewals and the dollar conversion rate.

Audiences

Income and viewers: As income rises, so does people’s viewership of YouTube. Almost 90% of people who make over $100K use YouTube, while 73% who make less than $30K do. [Pew Research Center]
Tilt Take: Dig into Pew’s new research on social media to understand usage based on age, gender, community, income, and more.

Tech and Tools

Trendy trends: Instagram’s Adam Mosseri says Threads will add a trending topics listing, but he doesn’t see it as a boost to growth on the platform. [Social Media Today]
Tilt Take: SMT’s Andrew Hutchinson’s take is interesting. He says the lack of interest by Meta in trending topics likely indicates they don’t make a difference in actual engagement.

And Finally

Gone phishing: Crypto users have been getting signed up for Patreon by scammers who sent malicious emails from fake crypto projects on the platform. Patreon says it’s addressed the issue, though some disagree it’s resolved. [Coin Telegraph]
Tilt Take: Take care of your subscribers’ emails. Watch for suspicious behavior and address it immediately, even if that means shutting down new subscription sign-ups for a few days. Just make sure to add an explanatory note on your site.

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