If you thought your wedding was pretty nice and want to feel so, so wrong about that — keep reading.

Anant Ambani — the son of Reliance Industries chairman and managing director Mukesh Ambani — is marrying Radhika Merchant, daughter of Viren Merchant, CEO of Encore Healthcare Private Limited.

You know what all of those job titles mean? A ton of money.

Ambani is a member of Asia’s richest family as one of the heirs to his father’s ~$116B fortune (he’s #11 on Bloomberg’s Billionaires Index).

While Ambani and Merchant will officially wed in July, they kicked things off over the weekend with a casual little pre-wedding party in Gujarat, India:

• The 1.2k-person guest list included familiar names like Bill Gates, Mark Zuckerberg, Hilary Clinton, and Ivanka Trump. Oh, and a performance by Rihanna.
• There were so many private jets landing at the local airport that Indian government officials had to set up a special passport-control center to keep up.
• There was a nine-page dress code detailing how guests should show up for the affair. (Zuck rocked a golden dragonfly suit.)

And the weekend itinerary kept attendees busy with activities such as visiting the Ambani family animal rescue, nature walks to see elephants and reptiles, and, of course, a lot of really extravagant evening partying.

For richer or richer

Remember — this wasn’t the wedding. But something tells us we should buckle up for what the main event in July brings.

For reference: Ambani’s sister’s wedding in 2018, which featured a performance by Beyoncé, was estimated to have cost ~$100m.

Obviously, all of this begs one important question: did our invites get lost in the mail?

The kids who stood around your playground chanting “fight, fight, fight” at any hint of a tussle grew up and have money now.

Or at least they did. Record spending from the ever-ravenous fan bases of UFC and WWE have TKO Group Holdings, the new combined corporate home for the two combative giants, off to a strong start.

• TKO cleaned up in its first full quarter since its September formation, with $614m in quarterly revenue — $331.2m from WWE, $282.8m from UFC.

Where did it all come from?

Both wings of TKO surely know how to sell merch, activate sponsors, and critically, put people in seats (WWE also happens to know how to put seats in people).

• UFC increased live event revenue by $42.6m in 2023.
• WWE’s live attendance was up 34% last year.

But TKO’s biggest money maker remains TV rights — media fees make up 64% of WWE revenue; 59% for UFC. And that was before WWE inked its $5B Netflix deal in January.

It’s awfully hard to gather a lot of eyeballs at once in 2024. Though TKO’s ratings don’t reach the heights of the NFL powerhouse, its fans consistently tune in en masse.

• WWE’s “Raw” is cable’s top-rated show, averaging 1.7m viewers so far this year.
• UFC largely employs a pay-per-view model, but its numbers remain impressive: over its history, 77 different bouts have garnered 500k+ buyers.

What’s next?

Fresh off adding Dwayne “The Rock” Johnson (and his 398M Instagram followers) to its board of directors, TKO is planning to expand its international footprint.

• Its 10-year deal with Netflix notably gives the streamer rights to broadcast WWE content outside the US starting in 2025.

One caveat: TKO’s got momentum but the company’s not doing everything it can to maintain it — to our knowledge, it has not yet employed this dog.

$2k-$11k: What parents have paid to have Erika Clark take their infant’s photo. The California photographer offers packages that include costumes and personalized sets. Like what? Well, for a “Game of Thrones” shoot, Clark’s team fashioned modeling clay into 200 miniature swords to recreate the Iron Throne. The photos depict the client, who will remember none of this, sleeping peacefully upon it next to two dragon eggs.

8%: Q3 growth that Unilever saw in its personal care segment, 3.9% of which was thanks to deodorant sales. CFO Graeme Pitkethly’s reason for the bump: People ditched things like deodorant during pandemic lockdowns, but have returned to smelling fresh now that they’re leaving the house.

34k+: Big Macs eaten by Don Gorske, a 70-year-old Wisconsinite who holds the Guinness World Record for most Big Macs eaten in a lifetime. Gorske has saved every McDonald’s receipt and burger container since his unusual culinary hobby kicked off in May 1972. Though he once ate up to nine Big Macs per day during his peak years, Gorske has since cut back to two. He also skips the fries and goes on a daily six-mile walk.

$75B+: How much fraudsters made from pig butchering scams between January 2020 and February 2024, according to a new study that looked at crypto addresses from 4k+ fraud victims. A pig butchering scam is when a scammer tricks someone into making a bogus investment. Its morbid name comes from the practice of intentionally fattening up hogs prior to slaughter.