👋  Good morning. It’s never too late to reinvent yourself. Take it from Naoero, the Pacific island nation of 12k residents (and the world’s third-smallest country), which just officially changed its name from Nauru to restore the spelling and pronunciation used in its native language after decades of going by a name that’s easier for foreigners to say. So, if you’ve been considering a rebrand, take this as your sign.

IN CASE YOU MISSED IT

The most interesting business stories of the week

• Cyborg roaches to the rescue?: Researchers have developed a special diving suit for cyborg cockroaches, allowing them to survive and maneuver underwater and in low-oxygen environments to assist in search-and-rescue operations.  Read more
  
  
• The desalination startup spinning brine into business: A Texas-based startup thinks its novel approach to desalination will save energy and reduce environmental harm. Big if true. Read more
  
• The comfort and chaos of squishy toys: The height of the Labubu craze may be behind us, but toy sales are still trending up — much of it on the strength of a soft new plaything that consumers of all ages are trying to get their hands on: squishies. Read more
   
• How Buc-ee's is building a ruthless rest-stop empire: Buc-ee's, the massive roadside rest stop chain with a beaver mascot and cult-like following, was previously an only-in-Texas experience, but it's quickly building locations across the US.  Read more
  
  

WORTH A CLICK

👵  An oldie but a goodie:  How Hollywood insures its biggest stunts

🔥  One of our most-read stories this week:  What happens when the AI bubble pops?

⚒️  A free resource:  How to turn ChatGPT into your executive coach

AROUND THE WEB

👆  That’s cool: Touch everything in a digital museum.

👑  Game: Chess with a spin.

👀  Woah: Look at these optical illusions.

🙏  What’s happening here?: Honor a pug in a rug.

🚗  That’s interesting: Compare vehicle dimensions.

🐄  Aww: A tiny cow.

SHOWER THOUGHT 

One of the unspoken benefits of working from home is never having to use a public bathroom.  SOURCE