Plus: TikTok’s powerful newcomer, chow down on lab-grown beef rice, catch on to the “loud budgeting” trend, and more.

View Online

The Hustle

Armed police barrelled into a hotel in England earlier this week, responding to a distress call about a man holding a large knife near the elevators. Turns out, that “large knife” was just a Harry Potter wand.

Here’s some magic for our sleep schedules: Thanks to Monday’s observance of President’s Day, our next email will go out Tuesday, Feb. 20. See you then.

In today’s email:

  • Waste water: A startup sees the future in the toilet bowl.
  • Not necessary: $18k+ for a chess set? C’mon.
  • Weird week: The Tooth Fairy is loaded and other wild headlines.
  • Around the web: Loud budget, Roogle, and other terms we promise will make sense.

👇 Listen: Hope your week was better than Apple’s Vision Pro’s.

podcast media player
The Big Idea
A white toilet on a blue and black swirled background.

Repurposing wastewater could help stop the planet from circling the drain

A company is taking the water from your toilet bowl and turning it into something good enough to drink.
2024-02-16T00:00:00Z
Sara Friedman

Every day, millions of people in the US wash their hands, flush toilets, and take showers.

All of that water — ~34B gallons worth — goes down the drain and through the pipes before being processed at a treatment facility and released into nature.

But with water becoming an increasingly scarce resource, a company called Epic Cleantec is rethinking how wastewater gets recycled, per Wired.

  • The company intercepts grey water — which is dirty but doesn’t contain human waste or food — then filters, disinfects, and recycles the water back into toilet bowls.
  • It’s working on a system to process black water — which does include human waste and kitchen sink nastiness — removing pathogens and turning it into soil amendment.
  • It’s also developing tech to extract energy from wastewater and use it to warm a building’s clean water, reducing energy consumption.

While cities and towns have already been tackling ways to recycle wastewater, Epic Cleantec is bringing those processes to a smaller scale, like individual apartment buildings.

If high-rises could recycle their own water, it would reduce reliance on municipal wastewater recycling.

Next up…

… is figuring out how to tackle the sludge problem. (Could that word be any grosser?)

Solid human waste, AKA sludge, is loaded with carbon and chemicals, making it harder to recycle.

But there are already some cool techniques on the horizon, like pyrolysis — a process in which organic matter is heated and turned into biochar, a form of concentrated carbon that can be buried underground or used for farming.

Waste not, want not

By 2050, an estimated 70% of the world’s population will live in cities. And since the use of wastewater scales superlinearly — meaning it outpaces population growth — cities could potentially be huge drains on the water supply.

San Diego’s already on it. The city has been recycling wastewater since 1981 for farming and industrial use, and will be able to produce drinking water by 2026 following state approval. By 2035, it aims to provide half the city’s drinking water that way.

Our favorite application for wastewater recycling? Epic Cleantec’s grey water beer.

View on site
Free Resource

How to be a superstar employee

There’s not a lot of space at the top, and many folks want a bigger office. So what can you do to showcase your skills and slingshot your way up the ladder?

Sam and Shaan hash out creative strategies for making a splash at work on My First Million.

Show notes for overachievers:

  • Start an internal memo
  • Polish your presentation skills
  • Be loud about your best ideas
  • Look and sound incredible on Zoom
  • Connect with the five most interesting people
  • The McKinsey Pyramid for communication
  • Solve a paper-cut problem, or tackle the A-plus problem
  • Build up your personal brand

Steal some nod-inducing moves from two of the most hirable guys we know.

Career cheat codes →
TRENDING
eyeball wearing a hat

Mmm, beef rice: Researchers at Yonsei University in South Korea say they’ve created a delicious meat rice. Made by growing cow fat cells in rice, the resulting pink rice has a “unique blend of aromas, including a slight nuttiness and umami,” and would be more sustainable than traditional beef.

SNIPPETS

Actually, no: Feb. 16 is the last day for first-batch buyers to return their Apple Vision Pro, and some users say they’re taking advantage, claiming it gives them headaches and isn’t ready for prime time — or worth $3.5k.

Wow, great: Amid a noted lack of affordable housing across the US, 26.1% of such homes went to investors in Q4.

This sucks: Japan is now technically in a recession, with its spending shrinking enough to drop it to fourth place in the world’s largest economy standings. Germany moved up to No. 3.

US drug prices saw a median increase of 4.7% in January. The hike was spread across ~900 medications, including diabetes meds Ozempic and Mounjaro.

Google and the Environment Defense Fund will use satellite data and AI to create a methane emissions map to help fight climate change. Methane accounts for ~33% of global warming.

Lucid Motors dropped the price of its sedans by up to $8k in an attempt to conjure sales. In 2023, the EV maker only sold ~6k cars, blaming lack of brand awareness.

OpenAI launched its new text-to-video model, Sora, yesterday for certain users, touting its ability to create “complex scenes with multiple characters,” motions, details, and more.

Target’s new Dealworthy brand contains 400 products, with most priced below $10 to attract budget-conscious shoppers and compete with dollar stores. It will replace Target brand Smartly.

Don't miss this...

Since the launch of OpenAI’s GPT Store, thousands of businesses have created custom GPTs — Canva’s one of them. Here’s what their head of ecosystem told us about this strategic move.

Not necessary
chess board

Oetker Collection

This is an actual way to spend money: You may see the $18.6k chessboard above —its playing pieces made from semiprecious turquoise and mother-of-pearl — as an overindulgence. And boy, is it ever. But it’s actually a brilliant status-seeking shortcut: The board from Alexandra Llewellyn, a designer of bespoke luxury game sets (what a job), was custom-built for the ultra-exclusive Eden Rock hotel in St. Barths, where a villa can rent for $100k-$400k+ per week. In other words, why overpay to vacation like the elite when you can overpay way less on merch that makes it appear as though you vacation like the elite?

FIT THE BILL

There are thousands of companies valued at $1B+. How many clues do you need to identify today’s billion-dollar brand?

Clue 1: The company started with a singular property, one that Frank Sinatra loved so much, he bought into it. (The singer was later forced to sell those shares because of his association with mobster Sam Giancana.)

Clue 2: A legendary businessman purchased that property in 1989 — then later knocked it down to rebuild a whole new concept inspired by his Italian honeymoon.

Clue 3: It owns world-famous sites in Las Vegas, Macau, and Singapore, but last month, this company made headlines about likely adding another massive development in downtown Dallas.

👇 Scroll to the bottom for the answer 👇

That was odd
A collage of images — a young girl with curly hair and a missing top tooth holding up cash, a yellow frog, and a maggot — with an American flag border.

Weird week: A maggot storm, Tooth Fairy inflation, and more

The week offered up a fungi-friendly frog, a powerful new TikTok influencer, and then some.
2024-02-16T00:00:00Z
Ben Berkley
  • No one is safe from inflation, not even the Tooth Fairy. The average payout for a lost tooth hit a record $6.23 in 2023, up from $5.36 in 2022, according to a recent poll. Some 20% of kids reportedly receive cash and a gift, with some parents doling out video games, jewelry, and even iPhones. Pushing the trend? Parents trying to keep up with other parents. Fun fact for those of them who seem to need a reminder: kids lose all 20 of their teeth.
  • New fear unlocked: Maggots rained down on a woman mid-flight. A Delta flight from Amsterdam to Detroit was forced to turn around following the nightmarish incident, with one witness claiming he saw at least 12 fall onto the unfortunate passenger. The source? A carry-on item that contained a rotting fish wrapped in newspaper. The owner of the nasty bag was detained and traumatized passengers were compensated, but many questions remain: How did it get through security? Why pack a rotten fish? What else was in the bag? And simply, why?
  • A tiny mushroom was found growing on a tiny frog. A river and wetlands specialist, while searching for amphibians in western India, noticed the unusual growth sprouting from the side of a golden-backed frog. Though fungus can grow on various surfaces, our skin included, mushrooms are only produced if mycelia is able to find enough nutrients. And while parasitic fungus can hijack the brains and bodies of insects like ants, the shroom in question seems to be a harmless hitchhiker — a “fungi,” some may say.
  • TikTok’s newest influencer is Joe Biden. The Biden administration used hundreds of TikTok creators to reach young voters in 2020, per the Washington Post. Now, the president is employing a similar strategy for the upcoming 2024 election, joining the platform himself. Since Sunday, the new account has posted 14 videos with clever and relatable captions like, “lol hey guys” and “lol.” The account bio reads, “Grows the economy,” when it should really say, “How do you do, fellow kids?”
View on site
AROUND THE WEB

⛷️ On this day: In 1984, Bill Johnson became the first US man to win an Olympic gold medal in downhill skiing at the Olympic Games in Sarajevo, Yugoslavia.

🛩️ That’s cool: Everything you ever wanted to know about the Red Baron.

💰 How to: “loud budget,” a term coined by comedian Lukas Battle that involves being open about your financial needs.

🔎 Game: “Roogle” challenges players to guess what search term resulted in the displayed results.

🐦 Aww: A kiss.

SHOWER THOUGHTS
  1. The first immortal mouse will exist before the first immortal human. SOURCE
    SOURCE
  2. Tech is getting crazy cheap and food is getting crazy expensive. SOURCE
    SOURCE
  3. Most people who don’t have an office job think office jobs are easier than what they do. SOURCE
    SOURCE
  4. Of all the rights felons lose after incarceration, being excluded from jury duty doesn’t seem to be that undesirable. SOURCE
    SOURCE
  5. There is a non-zero chance you have unknowingly broken a world record. SOURCE
    SOURCE
via Reddit
SHARE THE HUSTLE

Hey. Don’t keep us a secret.

Refer just 3 people and we'll send Hustle essentials as a thank you.

all prizes

Share this custom referral link: https://thehustle.co/join?ref=2311027500

Your referral count: 0

Today’s Fit the Bill answer is Las Vegas Sands Corp. (Market cap: $41.43B)

Today's email was brought to you by Juliet Bennett Rylah, Sara Friedman, and Singdhi Sokpo.
Editing by: Ben “Still, sparkling, or toilet?” Berkley.

Was this email forwarded to you? Sign up here.
PODCASTJOBSCONTACT US
FBYTInstaTwitter
The Hustle, 2 Canal Park, Cambridge, MA 02141, US.
Never want to hear from us again? Break our hearts and unsubscribe.
The Hustle