Plus: Dunkin’ vs. lactose intolerant customers, Peacock’s losses are narrowing, inbox tidying tricks, and more.

View Online

The Hustle

Congrats to New Jersey’s Matthew Sleman on being awarded his first patent… at the ludicrous age of 7. Officially recognized by the US Patent and Trademark Office as one of America’s youngest patent holders, Matthew impressively devised aquabricks: a Lego-inspired, color-changing building brick. That’s cool, but where’s the official recognition for the other 7-year-olds innovating ways to shove Legos up their noses?

In today’s email:

  • Cryonics trusts: The next frontier in hoarding wealth.
  • Driving growth: Golf is expanding, with women leading the way.
  • Sound smarter: Discussion-worthy headlines for your weekend.
  • Around the web: Inbox tips, a needy kitten, a mysterious plant, and more.

👇 Listen: Rich → Dead → Frozen → Reanimated → Rich again?

podcast media player
The Big Idea
A glowing brain hovers above a stack of gold bars.

Freeze your corpse, freeze your money?

The ultra-wealthy are freezing themselves to achieve immortality, but they want to be rich again when they wake up.
2024-01-26T00:00:00Z
Juliet Bennett Rylah

What does a dragon need gold for? They live in caves for free and eat cattle they don’t buy. A dragon needs its treasure hoard as much as a corpse needs its life savings, and yet…

… some big shots are hoping to cryogenically freeze themselves to not only achieve immortality, but wake up wealthy, per a fascinating report from Mother Jones.

What exactly happens when you’re frozen?

At the Alcor Life Extension Foundation in Scottsdale, Arizona, there are 225 frozen people (plus some pets). The process is a little Han Solo, a little Cronenberg body horror:

  • Blood is swapped for a chemical that preserves organs.
  • The corpse is injected with what’s essentially antifreeze.
  • The body is cooled to -321 degrees Fahrenheit and stored in a tank — called a “Dewar” — full of liquid nitrogen, where it’ll remain until science finds a way to revive it.

This costs $200k+ for the whole body or $80k for just the brain — so, needless to say, they were probably rich in life…

… and probably want to be rich again

In the US, people must name a beneficiary and most states cap trusts at 90 years. For people who die normally, that’s not a problem. For people who expect to be revived in a century or two, it’s a concern. So:

  • Some lobbyists are trying to extend how long a trust can last.
  • Attorney Mark House told Mother Jones that he’s created ~100 “cryonic suspension trusts” since working on the estate of a frozen client a decade ago.
  • One expert said they’d seen cryonics trusts that consider the rights of a bionic person containing a digital copy of someone’s mind — a la sci-fi series Altered Carbon.

Does it even matter, though?

In 1967, James Bedford, a 73-year-old man with terminal cancer, became the first person to be cryogenically frozen. He’s still frozen, currently at Alcor.

In fact, no one who’s been frozen has been successfully revived; scientists don’t know how, and many think they never will.

So all that money? It might be totally worthless, in pursuit of a fantasy about as real as a dragon.

View on site
Free Resource

5 mad skills development templates

You have to keep on learning new things — every day, all the time. Because staying curious is one of those classified secrets to winning at life.

For a stronger sense of structure, try these tidy skill-building templates. Use the space to kick-start new habits, better manage time, read more books, or otherwise get shit done.

You get a template, and you get a template…

  • Five-year plan template
  • Individual skill development template
  • SMART goal-setting template
  • Management by objective template
  • Performance improvement plan template

We also call them “skillets.” They help you break in beautifully.

5 free skillets →
TRENDING
eyeball wearing a hat

Peacock’s final 2023 tally is in: NBCUniversal lost a total of $2.75B on its streamer. Despite this, Peacock somehow has momentum? Quarterly revenue surpassed $1B for the first time thanks to its 31m subscribers, and its latest Q4 loss ($825m) doesn’t look half bad against its prior Q4 loss ($978m).

SNIPPETS

The US economy kept its growth streak going, with the GDP up 3.3% over Q4. The rate of growth was slow compared to Q3, but still exceeded forecasters’ expectations.

Great: 50% of US renters were cost-burdened in 2022, meaning they paid 30%+ of their incomes toward rent and utilities in 2022, per a new report, including a record 83% of those earning under $30k/year.

Return to office? Microsoft launched Mesh, an immersive Microsoft Teams feature that lets people meet virtually in 3D and VR meetings, with or without a VR headset.

Apple was China’s top smartphone seller in 2023, a first for the company. Adding to the degree of difficulty: the reemergence of Huawei, formerly the world’s top smartphone maker, selling phones again after US sanctions knocked them out of the market.

Hot update: Pixel 8 Pro users can now use their phone’s Thermometer app to check their temperature (or someone else’s) with a forehead scan. Readings can be saved to Fitbit for health tracking.

Target is leaning harder into wellness, adding 1k+ related products to shelves, including workout gear, vitamins and supplements, and healthier food and beverage options.

Bummer: Subway’s plan to add automatic deli slicers to 20k+ locations isn’t working out — franchisees claim they’re wasting more food and that cleaning the machines is more work.

Walkout: Forbes’ union is on strike through Monday. It accuses the company of union busting and dragging out contract negotiations. Workers unionized in 2021, but still… no contract.

Fresh heir: NPR announced its new CEO: Katherine Maher, former boss of the Wikimedia Foundation. Nonprofit info source to nonprofit info source — that checks out.

CHART
women's share of the golfing population
Olivia Heller

The golf industry takes a big swing on women players

Another multibillion-dollar industry moves closer to gender equality and finds out it’s good for business.
2024-01-26T00:00:00Z
Sara Friedman

Golf has historically been a boys’ club — literally.

But the sport seems to be entering the modern era, with a surge of women showing interest. More than 800k American women started playing golf between 2020 and 2022, according to the National Golf Foundation, representing a 15% increase.

And 38% of players under 18 years old today are girls, compared to just 14% in 1986, indicating that this demographic shift might be here to stay.

Why?

Multiple factors are likely contributing to the influx of women into the sport, per The Washington Post:

  • Overall interest in golf surged during the pandemic as people looked for outdoor, socially distant activities. Plus, remote work freed up time for hobbies.
  • Millennial and Gen Z women are exposed to golf on social media, where celebrities and professional athletes alike have posted about the sport.
  • Indoor golfing businesses and bars have grown increasingly popular, serving as accessible entry points to the sport.

All that interest adds up: In 2021, Golf Datatech found that women accounted for ~20% of the then $5.59B golf market.

Vying fore women’s wallets

With billions of dollars up for grabs, brands are quickly adapting to capitalize on female spending power.

  • In 2021, Callaway launched a product line specifically engineered for female players.
  • Activewear brands like Lululemon, Adidas, and Nike carry golf clothing for women, as do high-end fashion brands.

And it’s not golf without clubs: many are springing up on social media, in the nonprofit space, and in local communities across the country.

This is all good news, considering research suggests that not playing golf can actually hurt women’s careers.

View on site
FIT THE BILL

There are thousands of companies valued at $1B+. How many clues do you need to identify today’s billion-dollar brand?

Clue 1: Combine “British men” and “midlife crisis” together in your head, and you’ll get this company founded in 1913 by two dudes who became friends through cycling.

Clue 2: This company, whose products had an average sale price of $255k in 2022, boasts Michael Jordan, Halle Berry, Guns N’ Roses guitarist Slash, and King Charles III as notable customers.

Clue 3: James Bond. “Goldfinger.” You got this.

👇 Scroll to the bottom for the answer 👇

Sound Smarter
A collage of images on a pink background, including a medical diagram of an ear, a cup of tea, a cup of milky coffee, a pile of cigarette butts, and a hand holding a glass of white wine.

Drink up: The week’s wildest headlines, featuring coffee, tea, and cocktails

A landmark deafness treatment, a strange marathon feat, and other stories worth talking about.
2024-01-26T00:00:00Z
Ben Berkley
  • The lactose intolerant, unwilling to pay for oat milk and unable to stomach the idea of going somewhere else, are suing Dunkin’ for discrimination. The chain is facing a $5m lawsuit from 10 customers who claim its surcharge on nondairy milk alternatives discriminates against people with lactose intolerance and violates the Americans with Disabilities Act. Sounds a little far-fetched, but do they have a point? Lactose intolerance affects ~36% of Americans, predominantly people of color.
  • A 52-year-old runner chain-smoked his way to a marathon finish line. A Chinese man, known to the internet as “Uncle Chen,” finished the 26-mile race in three hours and 33 minutes, all while puffing on a cig — an impressive feat, except it didn’t count. He was disqualified for violating the marathon rules, which, as of last year, prohibit smoking (as well as “open defecation”...). Definitely not advised, but still, kind of impressive.
  • It’s 5 o’clock somewhere, including in Saudi Arabia now. The Gulf kingdom, where alcohol consumption is illegal and warrants severe punishment, including public flogging, is opening its first alcohol-serving establishment — available exclusively to “non-Muslim diplomats.” To imbibe, patrons must receive clearance from the Foreign Ministry and adhere to monthly quotas. Hopefully, the drinks are as stiff as the rules.
  • An 11-year-old boy from Morocco who was born deaf can now hear, thanks to gene therapy. Aissam Dam became the first person in the US to receive gene therapy for congenital deafness after participating in a clinical trial at the Children’s Hospital of Philadelphia. Though noises initially startled him, he said: “There’s no sound I don’t like.” (OK, crying.) But his favorite sound, he said, is people. (That’ll pass.)
  • An American’s advice on how to drink tea has Brits steaming. In her new book, Steeped: The Chemistry of Tea, US chemistry professor Michelle Francl suggests adding a pinch of salt for the perfect cup of tea. The sodium ions in salt reportedly help make tea taste less bitter by blocking certain receptors in our mouths. But the friendly piece of advice has left Brits outraged — so much so that the US Embassy in London intervened, stating that the tip (keyword: tip) is “not official United States policy.”
View on site
AROUND THE WEB

🍺 On this day: In 1838, Tennessee passed America’s first prohibition law, making it illegal to sell alcohol in bars or stores decades before a nationwide ban took effect in 1919.

💌 How to: keep your Gmail tidy.

🍲 That’s interesting: It turns out “arrowroot,” which can be use to thicken stews, isn’t just one plant, but 10.

🎥 That’s cool: Shortverse offers a collection of streamable short films.

🐱 Aww: Please be my friend.

SHOWER THOUGHTS
  1. 99.99999% of the crap you record on your cell phone will never be seen by people in the future. SOURCE
    SOURCE
  2. Birthday cake is a flavor, but birthday cake can be any flavor. SOURCE
    SOURCE
  3. We are so lucky there are no birds of prey that are capable of hunting us. SOURCE
    SOURCE
  4. Everyone enjoys seeing a dog walking with a stick regardless of the size (of dog or stick). SOURCE
    SOURCE
  5. It won’t be the wealthiest people who survive; it will be those who can best tolerate microplastics in their bodies. SOURCE
    SOURCE
via Reddit
SHARE THE HUSTLE

Hey. Don’t keep us a secret.

How about a trade: help us reach world domination, and we’ll ship you a fresh physical copy of Noah Kagan’s new book, Million Dollar Weekend.

book

Refer 5 friends to our newsletter using your special link below by Jan. 30th and you’ll receive the AppSumo founder’s blueprint for scaling a 7-figure startup.

Share this custom referral link: https://thehustle.co/join?ref=2311027500

Today’s Fit The Bill answer is Aston Martin Lagonda Global Holdings PLC (market cap: $1.97B)

Today's email was brought to you by Juliet Bennett Rylah, Sara Friedman, and Singdhi Sokpo.
Editing by: Ben “New meaning to ‘frozen assets’” Berkley.

Was this email forwarded to you? Sign up here.
PODCASTJOBSCONTACT US
FBYTInstaTwitter
The Hustle, 2 Canal Park, Cambridge, MA 02141, US.
Never want to hear from us again? Break our hearts and unsubscribe.
The Hustle