Plus: Zoo animals’ Christmas tree diet, Ford’s pickup streak continues, tips for dodging paywalls, and more.

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The Hustle

It’s not every day you hear about a fatal shooting with no victim and no perpetrator. This isn’t a riddle; just your run-of-the-mill AI hallucination nightmare. Turns out, a since-deleted “assisted by AI” article on NewsBreak.com about a “Christmas Day tragedy” in the “shattered” community of Bridgeton, New Jersey, was entirely nonsense. The city’s police said nothing remotely similar has happened in recent memory.

In today’s email:

  • Dating Sunday: Looking for love in all the online places.
  • Lost and founded: Will the startup landscape rebound from a harsh 2023?
  • Sound smarter: This week’s most conversation-worthy stories.
  • Around the web: Browsing old photos, finding cool videos, dodging internet annoyances, and more.

👇 Listen: Dating apps are in trouble. Can “Dating Sunday” save them?

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THE BIG IDEA
A woman holds a smartphone with the Tinder app’s logo up to the camera

Dating Sunday, when singles get swiping

Single? Then the first Sunday of the new year is your time to swipe.
2024-01-05T00:00:00Z
Juliet Bennett Rylah

Did you find yourself alone under the mistletoe this holiday season? You’re in luck, because this Sunday is apparently the best time to find a date online.

Sunday is usually a busier day on dating apps than Friday or Saturday, per Fast Company, when people are more likely going on dates than looking for them. But the first Sunday of the new year, AKA “Dating Sunday,” is the biggest day of all.

  • On Tinder, messages and likes shoot up 22% and 18.2%, respectively. People also respond 19.4 minutes faster, on average, than on any other Sunday.
  • In 2022, Coffee Meets Bagel enjoyed a 47% rise in sign-ups on Dating Sunday compared to the previous 30 days.
  • OkCupid sees a 70% pop in user activity.

The term dates back to 2016 and has been referred to as the “Super Bowl” of online dating by Match Group’s chief dating expert Rachel DeAlto.

Why?

People tend to spend the holidays wrapped up with family and friends — then, a kissless New Year’s countdown reminds them of how single they are. Plus, many people make being more social or finding a partner a New Year’s resolution.

All this increased activity continues for six weeks until Valentine’s Day, at which point swiping season slows.

This is good…

… for dating apps, if not the singles.

Though most dating apps are free, many have started charging users for features like: seeing who’s “liked” them, fine-tuning their search filters, or having their profile seen by more users.

Despite this, Match — owner of Tinder, Hinge, OkCupid, and Plenty of Fish — reported Q4 revenue predictions south of analyst expectations, as consumers pull back on discretionary spending.

Perhaps Dating Sunday will reverse that trend — at least until we all give up while eating our heart-shaped pizzas alone on Valentine’s Day.

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Free Resource

Underneath Native’s $100m exit

In 2015, Moiz Ali launched an all-natural deodorant that quickly struck a chord with conscious consumers. Branded as “deodorant that isn’t a chemistry experiment,” Native replaced suspect parabens and aluminum with simple, familiar ingredients.

After just two years of watching sales steamroll, P&G caved and bought the whole brand for $100m. But before that happened, Ali had to prove that his product was as crisp as its pitch.

Keep tweaking your formula. Watch Native’s origin story on YouTube for some fast inspiration.

Tips from scaling Native →
TRENDING
eyeball wearing a hat

Ford Motor Co. has done it again: Its F-Series trucks were America’s bestselling pickups for the 47th straight year. It also has a long streak as the US’s overall bestselling vehicle, but that one’s only been running for 42 straight years. Ford sold 700k+ trucks last year.

SNIPPETS

The National Labor Relations Board filed a complaint accusing SpaceX of illegally firing employees who criticized Elon Musk’s posts on Twitter (now X) in an open letter. A trial will be held on March 5.

Microchip Technology received a $162m federal grant to help maintain a steady semiconductor supply for US auto, airplane, and other manufacturers. It follows the Biden administration’s first chipmaking award: last month’s $35m grant for defense contractor BAE Systems.

Key update: Microsoft is changing its keyboard for the first time in ~30 years. New PC keyboards will include a Copilot key, which will replace the menu key and provide easy access to AI-powered assistance.

Eli Lilly launched a website to help patients access its popular weight loss pills Mounjaro and Zepbound without leaving home. LillyDirect coordinates telehealth appointments and home delivery, provided patients can pay the $1k+/month list price; insurance coverage is rare for the drugs.

Seriously? Frenzied scenes were the norm at Target this week as a limited-edition “winter pink” Stanley stainless-steel tumbler went on sale. The Starbucks collab quencher retails for $49.95, but the going rate on eBay is ~$200. For a cup.

Steakholder Foods created a plant-based 3D-printed eel, into which the startup will eventually add cultivated eel cells. The eel market, valued at $4.3B globally, is under threat from overfishing.

WK Kellogg Co.’s latest innovation is the oddly named Eat Your Mouth Off cereal: health-conscious, high-protein, low-sugar “puffs” that come in fruity and chocolate flavors.

The NCAA and ESPN inked an eight-year, $920m broadcasting deal, extending the network’s rights to 40 college sports championships, headlined by women’s March Madness. The price is 3x what ESPN paid for its current package.

Don't miss this...

You could read yesterday’s Wall Street Journal profile of the dude who played a record 580 rounds of golf last year (spoiler: he never notched a hole-in-one) — or you could skip right to the juicy ace-related stuff you really want and watch our video about the strange, strange business of hole-in-one insurance.

chart
notable startups going out of business
Olivia Heller

Cloudy with a chance of downfalls: The year ahead for startups

It won’t be easy, but 2024 could be a great year for innovative new businesses.
2024-01-05T00:00:00Z
Sara Friedman

To say it’s been a rough year for tech startups would be an understatement.

WeWork, once worth $47B, filed for bankruptcy. Convoy, the Bezos-backed trucking company valued at $3.8B, shut down. Health startup Olive AI shuttered after peaking at a $4B valuation.

And many other startups followed suit by selling for a fraction of their valuations or closing up shop:

  • Hopin, the virtual-events startup once valued at $7.8B, sold its core business for $50m.
  • Once valued at $2.5B, scooter startup Bird filed for bankruptcy last month.
  • Fintech startup Plastiq, which raised $226m in funding, went bankrupt in May.

Nearly 3.2k private venture-backed startups went under in 2023 after raising a combined $27.2B in funding, according to data compiled by PitchBook for The New York Times.

Funding the future

All the turmoil has made VCs more selective, putting a squeeze on the funding that once flowed so freely in Silicon Valley.

  • Between 2012 and 2022, the funding in private US startups multiplied eightfold, hitting $344B.
  • In the last year, investments in US tech startups declined 49%.

This makes it even harder for startups to survive, meaning we might see even more closures in 2024.

And when a startup goes under, it’s not just the investors who get burned. Startup founders have long struggled — often in silence — with their mental health; investors predict this funding shortage will only magnify the issue.

It’s not all bad news

Behemoths like Uber and Slack were founded just after the 2008 recession — some experts say tough economic times can actually be good for business.

And with 262k+ tech workers laid off in 2023, there will likely be more talented minds diving into entrepreneurship.

Plus, there are plenty of other reasons it could be a good year for startups, per TechCrunch:

  • Interest rates are expected to fall, which could boost valuations and help get VC funding flowing.
  • Software is the most common startup product, and more companies will look to spend on software products.
  • Big IPOs are coming down the pipeline (like Reddit and Shein).

And, of course, there’s AI, which could help businesses be more efficient and profitable.

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Sound Smarter
A collage of images against a pink background: an elephant eating greens, a bride and groom, twin newborns, and a yellow Ferrari sports car.

An anniversary date to remember, and more stories worth talking about

Twins that aren’t twins (or are they?) and other strange headlines to liven up your weekend.
2024-01-05T00:00:00Z
Juliet Bennett Rylah

Conversational lulls won’t be a part of your weekend. Any one of these discussion-worthy gems from this week’s news cycle will get people gabbing…

  • Beamer, Benz, or Bentley? Turkish police won’t have to choose. Authorities cruised into the new year with a $3.5m fleet of 23 luxury cars — including a Ferrari 458 and a Porsche Taycan — seized from international drug trafficker Hakan Ayik. The 44-year-old outlaw and Australia’s most-wanted man was arrested, along with 36 associates, in Istanbul in November. Now, the cars will be employed by Istanbul’s traffic police.
  • Did New Year’s Eve mark Las Vegas’ busiest wedding day yet? Industry experts think so. While the holiday usually sees 450-550 marriages, this NYE’s 1-2-3-1-2-3 date pattern represents what the $2B Las Vegas wedding industry calls a “specialty date,” which tends to draw flocks of lovebirds looking to get hitched. The city’s previous records for most single-day marriages have fallen on such dates, with an all-time high of 4,492 set on July 7, 2007, followed by 3,125 on Nov. 11, 2011. (Click here for our explainer video on how Vegas became the quickie wedding capital.)
  • Elephants, reindeer, and bison at a Berlin zoo are feasting on this odd holiday leftover: Christmas trees. Nutrient-rich for the animals and an adorable spectacle for us, the holiday feed has become an annual tradition at zoos throughout Germany. While most Christmas trees are ultimately converted into mulch or wood chips, their use as animal feed isn’t uncommon. But if you’re looking to toss out your old Tannebaum, don’t look to the zoo — it only accepts fresh, unsold trees from certain vendors to avoid potential contaminants.
  • An Alabama woman gave birth to two babies… from two uteruses… over two days. It was a one-in-a-million occurrence, according to the National Library of Medicine; double uteruses, AKA uterus didelphys, occur in just 0.3% of women. Still, the question remains: Are they twins? Yes and no — technically, twin pregnancies are defined as two babies sharing one uterus.
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AROUND THE WEB

🌉 On this day: In 1933, construction began on San Francisco’s Golden Gate Bridge. It officially opened on May 27, 1937, then the world’s longest bridge span.

👀 That’s cool: Watch Something Wonderful is a collection of interesting videos.

📷 That’s interesting: Photogrammar is a platform for exploring 170k photos taken by the US federal government between 1935 and 1943.

🙄 How to: Bypass internet annoyances, like ads and — ugh — overlays.

🧦 Aww: When socks make all the difference.

SHOWER THOUGHTS
  1. Everyone on Earth vastly overestimates how well they’d do in a fight. SOURCE
    SOURCE
  2. The major thing group projects taught us in school was that you had to do extra work to pick up the slack of others. SOURCE
    SOURCE
  3. Considering how big of a deal it was, it’s really surprising that the moon landing is not a national holiday in the US. SOURCE
    SOURCE
  4. Divers that do flips don’t wear flippers and divers that don’t do flips wear flippers. SOURCE
    SOURCE
  5. 2024 is already 1% over. SOURCE
    SOURCE
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Today's email was brought to you by Juliet Bennett Rylah and Sara Friedman.
Editing by: Ben “Dating App Horror Story Monday > Dating Sunday” Berkley.

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