It’s not usually great news when the National Security Agency is broadcasting your name, but here’s an exception: The agency announced its latest inductees to the Cryptologic Hall of Honor, which celebrates American codebreakers and codemakers. Its latest class includes World War II heroes and the encrypted message wizard who helped George Washington notch a big win at Yorktown.
In today’s email:
Submersible superyacht: Designing a better way to blow $2B.
Buying vs. leasing: What’s really the best move for financing a car?
Why, though?: A beverage to chew on.
Around the web: How music affects cheese, bypassing typos, a relaxing puzzle break, and more.
👇 Listen: Sending billionaires under the sea for four months? Sign us up.
The Big Idea
Have $2B to blow? Buy a submersible superyacht
The $2B sub has everything a supervillain needs to set sail.
2024-01-18T00:00:00Z
Sara Friedman
What do you get for the supervillain who has everything?
A luxury submersible superyacht, probably. And lucky for you, one’s coming.
Austrian company Migaloo is developing the Migaloo M5: a 541-foot-long submersible that can hold 20 passengers and 40 crew members, dive to a depth of 820 feet, and stay submerged for four weeks, perAir Mail.
The superyacht, which would cost ~$2B to build, comes tricked out with all the bells and whistles, including:
Two six-person minisubmarines, a helipad, and a room for jet skis.
A 36-seat dining room with glass walls for ocean viewing.
Optional additions like a swimming pool, wine cellar, or cinema, which, of course, cost extra.
Migaloo CEO and founder Christian Gumpold toldThe Times, “Our target group are visionary billionaires with or without existing superyacht experience who have extraordinary demands for exclusivity, safety, adventure…”
And Migaloo has designed some other wild offerings, like its Kokomo Ailand: a floating habitat with palm trees, waterfalls, beach clubs, and a shark feeding station. (If that’s not Bond-villain coded, we don’t know what is.)
Before you start practicing your evil laugh…
Where there are superyachts this big, there are problems.
Migaloo’s submersibles will have a host of obstacles to overcome:
The percentage of yacht owners peaked in 2014 at 3.6% and has since been falling, reaching 2% in 2021 — despite the growing number of people who can afford them.
Legal restrictions could limit large submarines from traversing waters in certain countries and potentially disrupting the environment.
And there are, of course, safety concerns, particularly following the Titan sub’s implosion last year.
All that said: We’ve watched the ultra-rich turn back time, build bunkers, and, y’know, travel to view the Titanic wreckage — so this doesn’t exactly surprise us.
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Disney CEO Bob Iger has a good thing going: his 2023 compensation package was worth $31.6m, and that represents a down year for him. He made $45.9m in 2021, his last full year of work at Disney.
SNIPPETS
Sheryl Sandberg, Meta’s former COO, will formally leave the company. Known for helping to grow Facebook into a social media powerhouse, Sandberg left her executive role in 2022, but still served on the company’s board of directors. She’ll give up the seat in May.
Boeing ain’t going: US Secretary of State Antony Blinken was temporarily stranded in Davos, Switzerland, after his modified Boeing 737 was deemed unsafe to fly. The embattled aviation giant must once again set its “Days since a calamitous headline” counter back to zero.
Amazon has a new mobile AI feature to answer customer questions about products while they shop — an antidote to scrolling through hundreds of product reviews. The bot can respond to creative prompts, answering questions in haiku form or as Yoda, for example.
Well, look at that: A majority of Americans (63%) rate their financial situation as “good,” per a survey by Axios and The Harris Poll, with another 19% taking a leap up to “very good.”
Uniqlo is suing Shein, alleging that the fast-fashion company is selling knockoffs of its bestselling crescent-shaped shoulder bag.
Costco crackdown: To limit nonmembers from sneaking into the store, Costco is experimenting with membership card scanners at store entrances. In 2022, the company had ~66m paid members and 119m cardholders.
Kraft Singles will launch three new cheese flavors — jalapeno, garlic and herb, and caramelized onion — after finding that ~70% of US consumers want new varieties.
Snoop Dogg’s headline-rocking “giving up smoke” stunt late last year didn’t move the needle for the brand behind it, Solo Brands, or its smokeless fire pit. Solo Brands has already replaced its CEO after the campaign fell flat.
Don't miss this...
Between 21% and 44% of American adults will participate in Dry January this year. Sounds like bad news for booze sellers, right? Find out how this growing social trend is actually a doorway to a multimillion-dollar market.
What’s the catch?
Is it better to lease or to own your car?
We won’t make you scroll very far for the answer. Here it is, in all its glory: it depends.
The financial realities of plopping a new car in the driveway are complex as hell, as you’ll find out in this episode of our stellar YouTube series “What’s the Catch.” That’s why we’re crunching numbers, exploring common misconceptions, and analyzing scenarios for your benefit.
And if that isn’t helpful enough, we’ll also direct you to a tool that’ll help you determine what choice will save you money in the long run.
Nobody is ever going to say that this video will have the sales staff at your local auto dealer eating out of your hand — but that’s mostly because everyone will be too busy staring, slack-jawed, at your big, beautiful brain.
There are thousands of companies valued at $1B+. How many clues do you need to identify today’s billion-dollar brand?
Clue 1: Its namesake apprenticed for a chemical dealer at age 14, then started his own company selling natural dyes at 23. Later, he and a partner created synthetic dyes, until finding other chemical products that drive the company today.
Clue 2: Listen, we all make mistakes — but most of ours pale in comparison to this company’s, which includes marketing heroin to children (and that’s not even close to its worst indiscretion).
Clue 3: It purchased a company for $63B in 2018 in a move considered one of the worst mergers in history, as it assumed liability for its new subsidiary’s billions of dollars (and still counting) in settlements for causing customers’ cancers.
👇 Scroll to the bottom for the answer 👇
Why, though?
Why, though? A beverage you can chew
Orbitz was unique, offering a sugary soft drink with small balls floating in a lava lamp-shaped bottle. But it didn’t last.
2024-01-18T00:00:00Z
Juliet Bennett Rylah
Picture this: It’s 1996. You open the newspaper — an industry yet to be decimated by the internet — as the sweet refrain of “Macarena” drifts from a passing car window.
“It defies description, but let’s try anyway: a lava lamp you can drink,” an article reads. “A neon-pastel tapioca cocktail. A chewable liquid.”
It’s Orbitz, the latest soft drink from Clearly Canadian. It retailed for $1.29 ($2.51 today) a bottle, came in six flavors — including chocolate for no sane reason — and was full of floating sugar balls suspended in a gellan gum matrix.
Was it delicious?
Boba — a similar Taiwanese concept that also came to the US in the ‘90s — is delicious. Orbitz, however, was compared to “old water from a flower vase.”
Clearly Canadian spokesperson Jonathan Cronin said the company had wanted to entertain people, and that Orbitz would make someone “the center of attention for a few moments.” And that was the problem.
When testing Orbitz in various markets in May 1996, it sold well. But once the novelty wore off, its lackluster taste failed to attract repeat buyers. By 1999, Clearly Canadian discontinued Orbitz.
Novelty beverages…
… come and go, from Miller Brewing Co.’s failed Clear beer to the bevy of weird sodas you can find at quirky shops like Charlie Brown Farms in California.
If weird is your thing, it can work, as it has for Liquid Death’s heavy-metal marketing and Jones Soda — another Canadian soft drink company that debuted in the ‘90s.
If not, maybe stick to something that people will actually buy regularly. In 2015, Clearly Canadian was able to crowdfund a return of its perfectly acceptable, inoffensive, flavored sparkling water.
But it no longer had the equipment to make Orbitz.
BTW: You can still buy unopened bottles of Orbitz on eBay for ~$30, the balls still floating.
AROUND THE WEB
🎶 On this day: In 1975, Barry Manilow achieved his first No. 1 hit with “Mandy,” a song best enjoyed in this clip from “Angel.”
🧀 That’s interesting: A Swiss cheesemaker aged cheese to different music for six months to see if flavors would vary. Tasters preferred the cheese exposed to a 24-hour loop of A Tribe Called Quest.
👀 Useful: Typofindr helps you find listings on ecommerce sites that might not otherwise show up due to misspelled keywords.
Today’s Fit The Bill answer is Bayer AG (market cap: $36.1B)
Today's email was brought to you by Juliet Bennett Rylah and Sara Friedman. Editing by: Ben “Future inductee of Cryptozoological Hall of Honor” Berkley.