Plus: From a typo to big dough, internet trouble beneath the Red Sea, AI-generated obits gone wrong, and more.

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The Hustle

An agreement between WWE and Dwayne Johnson means the movie star is finally officially “The Rock.” The Samoan Sensation now owns the rights to his former wrestling stage name, as well as dozens of other classic Rock-isms, including: “Roody Poo”; “Candy Ass”; “Jabroni”; “If you smell what The Rock is cooking”; “Know your role and shut your mouth”; and “The People’s Elbow.” If you’re wondering why the world feels in perfect balance today, that’s why.

In today’s email:

  • Meeting times: When to schedule your latest unnecessary check-in.
  • Liquid Paper: The incredible story behind a popular office supply.
  • Why, though?: Nokia took a huge swing — and whiffed.
  • Around the web: Stunning images from Mars, learn developer-speak, and more.

👇 Listen: Another $614m reason why The Rock should be celebrating.

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The Big Idea
A Black man with his head in his hands in front of a laptop with clocks showing 8 o’clock in the background.

The 8am meeting: Perfect time or corporate crime?

Is an 8am meeting ever OK?
2024-03-05T00:00:00Z
Sara Friedman

The touch-base. The stand-up. The check-in.

Whatever you call it, working in corporate America seems to mean a constant stream of meetings.

To make matters worse, there’s an intricate web of unspoken social rules and etiquette guiding how and when meetings are scheduled — and, it turns out, not everyone is on the same page.

A particularly contentious battleground in the discourse? The 8am meeting, both dreaded by employees and promoted by employers, per The Wall Street Journal.

But let’s back up for a second — regardless of the time, employees have a ton of meetings:

  • There were ~55m meetings held in the US each week as of 2023; that’s 11m+ a day and 1B+ a year.
  • American workers spent an average of 7.5 hours a week in meetings, according to a 2023 Microsoft report.

All of that time spent waving and smiling on Zoom adds up: an estimated $37B is lost each year to unproductive meetings.

Early bird not-so-special

So we know that we’re likely spending too much time in meetings, but what time of day is best for all those calls?

  • Research suggests the sweet spots fall between 10am and noon if you’re looking for focus and concentration, or between 2:30pm and 3pm if the aim is high attendance.
  • In 2023, 43% of meetings logged on Calendly fell between 2pm and 6pm, while 3% occurred between 8am and 9am.

Proponents of the 8am meeting often work across global time zones and, if they’re lucky, can take that first morning call from home.

The remaining majority of workers hate the early morning meeting for a slew of fair reasons; it can interfere with those little things like sleep, child care, working out, and eating.

Scroll to the bottom to let us know where you fall in this debate, but we’ll just put it out there now: Don’t you dare put an 8am on our calendars.

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Free Resource

Y’all down for biodegradable underwear?

If Mother Earth asked, we’d have to consider. But we deeply hope they don’t just erode when we’re riding our bikes.

Biodegradable underwear is nothing new. As fast-fashion trends rack up unconscionable amounts of waste year after year, premium brands like KENT are competing to attract today’s most conscious consumers.

Stacy and Jeff Grace went on “Shark Tank” to pitch their pima cotton basics that fully decay in compostable settings. At $24 a pop, they’re not as sturdy as synthetics, and that’s kinda the point.

There’s plenty for brands to absorb from luxury undies. Hear Ariel, Jorie, and Jon talk fast-fashion trends and mission-based branding on the Another Bite podcast.

Undies that are one with the Earth →
TRENDING
eyeball wearing a hat

Oh, no: Cut cables below the Red Sea have disrupted ~25% of internet traffic between Asia, Europe, and the Middle East. It’s unclear how the cables were damaged, but repairs won’t start for at least a month due to a complicated permitting process.

SNIPPETS

JetBlue Airways and Spirit Airlines called off their $3.8B merger after a federal court stopped the deal over antitrust claims. JetBlue will pay Spirit $69m for the deal’s termination.

Anthropic released an updated suite of AI tools. Its premium chatbot, Claude 3 Opus, will cost $20 per month and can summarize ~200k words (compared to ChatGPT’s 3k). The company’s Sonnet AI model will be free, with Haiku coming soon.

Apple was fined ~$2B by EU regulators for violating antitrust laws. The European Commission said the company’s app store rules restrict developers from giving users alternative ways to subscribe to music streaming platforms.

A little much: The lawyers who got Elon Musk’s $56B Tesla compensation package shot down in a Delaware court are now seeking $6B in attorney fees, which Musk called “criminal.”

Drake and LeBron James are among the notable investors pouring $3B into the PGA Tour. Golf isn’t their first shared investment — the rapper and basketball legend both have a stake in Italian soccer team AC Milan.

Microsoft will host an Xbox Partner Preview Wednesday at 10am PT to showcase 12+ new game trailers from studios including EA and Capcom.

Whole Foods Market Daily Shop — smaller format stores a half or a quarter the size of a regular Whole Foods — will debut in five NYC locations this fall with pared-down offerings for customers on the go.

Trounce your to-do list: Stay up on your deadlines with this three-part project management template. It’s a tidy space for staying on track.

Don't miss this...

Check out five pieces of advice every sales leader needs to hear in 2024, according to the winners of HubSpot’s Modern Sales Leader Award.

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liquid paper gif

The multimillion-dollar business of correcting typos

On a warm Texas night in 1956, Bette Nesmith — later known as Bette Nesmith Graham — sat in a garage surrounded by buckets of white tempera paint, empty nail polish bottles, and handmade labels.

She didn’t know it then, but she was on the brink of something magical.

The product she would eventually create — Liquid Paper, a white correction fluid used to conceal handwritten or printed typos — would become one of the world’s most popular and enduring office supplies.

Graham wasn’t a chemist or an engineer. She was a single mom from Texas who had a brilliant idea while working a 9-to-5 job as a secretary.

She was also a budding product marketing genius: Over several decades, Graham identified a need in the market, organically grew her business, staved off competition, and bootstrapped her way to a $47.5m exit — ~$201.9m in today’s money.

How did Graham do it? Get comfy and we’ll show you.

👀 The Liquid Paper story →
FIT THE BILL

There are thousands of companies valued at $1B+. How many clues do you need to identify today’s billion-dollar brand?

Clue 1: It started with the quintessential Silicon Valley story — dudes named Bill and Dave buddied up at Stanford, then launched a two-person startup out of a rented Palo Alto garage. They even flipped a coin to pick their company’s name. Classic.

Clue 2: Over its first 20 years, the company produced oscillators, Q-meters, voltmeters, and wave analyzers. The next 20, it moved on to calculators, cameras, recorders, and computers — even a “calculator watch” that’s now a star in the antique electronics market.

Clue 3: In 2015, the original company, bearing the names of its founders, split in two — its enterprise division and this remaining multinational you probably curse every time there’s a paper jam.

👇 Scroll to the bottom for the answer 👇

Failure to launch
A cell phone shaped like a taco shell superimposed on top of images of filled taco shells.

Why, though? Nokia’s ‘taco phone’

N-Gage was a cell phone ahead of its time in some ways, and an absolute disaster in so, so many more.
2024-03-05T00:00:00Z
Juliet Bennett Rylah

Most people today have “Candy Crush” or some other mobile game on their phones if, at the very least, to pass the time on the subway or at the DMV.

But back when phones were phones and gaming consoles were gaming consoles, Nokia unsuccessfully tried to combine the two into one monstrosity that came to be known as…

… the taco phone

Nokia released N-Gage in October 2003 as a competitor to the Game Boy Advance, Nintendo’s handheld console. The idea was that consumers would enjoy a console that doubled as a phone and an MP3 player, plus users could game with friends over cell or Bluetooth networks.

That idea was solid; the mobile gaming industry is expected to generate $98.7B+ in 2024.

But the N-Gage just didn’t work. It was shaped like a taco, which led to much ridicule. Beyond that:

  • Users had to remove the phone’s battery to insert game cartridges.
  • It also had to be disassembled again to use an MP3 player, which required another memory card that wasn’t included.
  • To use it as a phone, users had to hold it sideways, which looked very silly.
  • The buttons were clunky when gaming.
  • The phone was expensive at the time, retailing for $300 (~$500 today) — not including games.

Less than a month after launch, retailers including GameStop had slashed $100 off the price.

By 2005, Nokia admitted the N-Gage was not a winner, despite a better-designed 2004 version that also failed to take off.

Nokia continued to produce games through its N-Gage gaming platform through 2009, shuffling customers instead to its now-defunct Ovi app store.

BTW: Everyone knows Nokia’s best game was “Snake.” It debuted in 1997, and nostalgic fans can still play this online version.

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AROUND THE WEB

🇺🇲 On this day: In 1770, the Boston Massacre — a key event leading up to the American Revolution — occurred when British soldiers opened fire on American colonists throwing snowballs at them, resulting in five deaths.

📸 That’s cool: A collection of 4K images of Mars captured by NASA’s Mars rovers.

💀 That’s interesting: Not even obituaries are safe from AI-generated malarkey.

🔎 Useful: A glossary of crowd-sourced developer terms.

🐴 Aww: Trying to befriend ponies.

HOT TAKES

Today, we covered the passionate debate over the 8am meeting.

But we want to hear straight from you: Is an 8am meeting ever OK? And, if not, what meeting time reigns supreme?

Cast your vote

And come back tomorrow to see the results.

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Today’s Fit the Bill answer is HP Inc. — formerly Hewlett-Packard Co. (Market cap: $28.50B)

Today's email was brought to you by Juliet Bennett Rylah and Sara Friedman.
Editing by: Ben “Got a 7:30am meeting invite yesterday and will never recover” Berkley.

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