Plus: A batch of conversation-starting headlines, an online retailer in free fall, a gift-wrapping guide, and more.

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In 2019, Spike Lee commissioned custom gold Air Jordan 3 sneakers to wear to the Academy Awards. Earlier this year, a pair of those very same shoes turned up in the clothing donation bin of a Portland, Oregon, homeless shelter. Now, the sneakers’ wild journey continues, with the shelter auctioning them off for a hopeful $15k-$20k. Bidding closes on Monday.

In today’s email:

  • Wikimedia: Executive pay gets weird when you’re nonprofit tech.
  • Santa stats: How much does your mall’sSanta earn?
  • Sound smarter: Headlines that’ll get people talking.
  • Around the web: How to wrap a gift, the BBC’s sound effect library, how chip flavors are made, and more.

👇 Listen: Where does Wikimedia fit in the world of egregious tech exec salaries?

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The Big Idea
The Wikipedia logo against a purple background collage of dollar bills and lightning.

Are Wikimedia’s exec salaries normal?

Unpacking an internet debate about Wikimedia’s executive salaries.
2023-12-15T00:00:00Z
Juliet Bennett Rylah

In a world of constantly busted apps with unwieldy UX, the Wikimedia Foundation excels with Wikipedia, a simple trove of information for any question you might have.

But the greater internet is abuzz with another question, per Business Insider: Do its executives deserve their high salaries?

The numbers

This whole debate began when X user @nyaaasen posted a screenshot of Wikimedia’s 2021 IRS filings, showing that:

  • Former CEO Katherine Maher earned $789.5k.
  • Former COO Janeen Uzzell pulled in $503.8k.
  • Other execs, including Wikimedia’s CFO and chief creative officer, earned ~$344k-$396k each.

Some of these earnings included severance for departing execs — e.g., Maher left the company in April 2021, earning $600k+ in severance.

Surprise: Tech execs make bank

But unlike other tech organizations, Wikimedia is a nonprofit. Wikipedia’s pages are composed by volunteers, and it frequently asks users for donations (occasionally with drama).

This led the OP to call Wikipedia a “massive grift,” while others were quick to point out these salaries are actually low among tech companies, especially considering how widely used Wikipedia is — Semrush ranks Wikipedia as the fifth-most-visited website in the world.

So, it’s complicated

Let’s just dial in on Maher’s 2021 salary of $789.5k.

Among CEOs of S&P 500 companies, who, in 2022, averaged annual salaries of $16.7m, it’s low. Consider these 2022 salaries:

  • Alphabet CEO Sundar Pichai, $225.9m
  • Pinterest CEO Bill Ready, $122.6m
  • DraftKings CEO Jason Robins, $47.4m

Among nonprofit CEOs, whose annual salaries averaged $166.9k in 2021-22, it’s high — but not when compared to the CEOs of larger nonprofits. In 2021:

  • American Red Cross CEO Gail McGovern earned $640.4k.
  • Feeding America CEO Claire Babineaux-Fontenot earned $969.3k.

Ultimately, it may be better to look at how a nonprofit spends its total funds.

Charity Navigator gives Wikimedia 4/4 stars, noting its program expense ratio (program expenses divided by total expenses) of ~75%.

Charity Navigator only awards four stars to nonprofits with a program expense ratio of 70%+, while the Better Business Bureau’s Wise Giving Alliance recommends 65%+.

BTW: Who cares about CEOs? The average US salary is currently $59.4k.

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Free Resource

Queue up these AI tips and tutorials

In a year that started with many regular people worried about losing jobs to robots, we have to say… Shit is lookin’ up.

AI is more of an assistant than anything — it’s up to you to make it useful. Here are some of our top videos on growing a business and automating everyday tasks with AI.

Poppin’ topics on the playlist:

  • Brainstorming ChatGPT business ideas with a billionaire
  • How Jensen Tung made a YouTube channel using only AI
  • The ethics of AI-generated content (with tips for avoiding legal issues!)
  • Key takeaways from 180 days of early access to GPT-4
  • The best AI tools for saving time and money

Hear from the founders of The Hustle and Milk Road, the CMOs of HubSpot and Zapier, and plenty more on-the-pulse experts.

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TRENDING
eyeball wearing a hat

Online retailer Zulily announced last week that it’d cut 800 jobs starting in February. Things were bleak. And then they got way worse. The company announced a “going-out-of-business” sale over the weekend; then yesterday, it moved many employees’ termination dates up to right now.

SNIPPETS

OpenAI will pay Axel Springer, the publisher that owns media brands like Business Insider and Politico, to train its AI models on the news organization’s reporting. In return, ChatGPT will send users summaries of news stories with links to the original articles.

SpaceX, Elon Musk’s space and internet company, hit a $180B valuation based on an agreement with investors that would sell insider stock for $97 a share.

China surpassed the US as the biggest branded coffee shop market in the world, according to a new World Coffee Portal report. The number of coffee shops in China grew 58% over the past year to 49.6k+ outlets.

Meta’s Threads is officially available in Europe. Meta also started testing its integration with fediverse apps, including Mastodon.

GM’s Cruise will lay off 900 employees, or 24% of its workforce. The company has struggled with safety issues, including a collision with a pedestrian that forced it to halt its robotaxi service.

Even the pope has an opinion on AI, calling for a global treaty to prevent potentially harmful practices and encourage good ones.

Grindr will add an AI “wingman” to its leading LGBTQ+ dating app. Grindr is working with chatbot maker Ex-human, which will train its existing “flirt-bot” on Grindr’s user data.

The NFL announced it’ll host the 2027 Super Bowl in Los Angeles (well, technically, in nearby Inglewood at the $5.5B SoFi Stadium). Las Vegas will host the 2024 event, followed by New Orleans and Santa Clara, California.

Don't miss this...

One agency used AI to pull off an “SEO heist” that reportedly stole 3.6m views from a competitor. Here’s what two SEO experts have to say about it (and, y’know, whether AI will lead to the web’s downfall).

CHART
Santa salary brackets
Olivia Heller

Santa stats: Inside the holly jolly business of spreading cheer

Becoming Kris Kringle is serious business.
2023-12-15T00:00:00Z
Sara Friedman

While we draft our out-of-office messages for that glorious week between Christmas and New Year’s, just remember there’s one employee who is always hard at work: Santa.

According to HireSanta’s 2023 report, which surveyed 1.2k+ Santas-for-hire, there’s much more to the beloved icon than his beard and belly.

It turns out spreading joy is serious business:

  • The majority of Santas (29.4%) reported earning $5k-$10k in 2022, followed by the 16.9% who said they earned $10k-$15k.
  • More prefer hourly gigs (59.5%) to full-season work (26%), and a majority (59%) said the ideal time spent in the big red chair is 6+ hours.
  • Hourly pay for most gigs fell between $100 and $200, while 30.5% of full-season gigs started at $75 per hour.

Becoming Mr. Claus is a big investment: The majority of Santas report spending between $500 and $1.5k to get into character, which often includes owning two to three Santa suits.

And 60.5% of the Christmas pros attended Santa school. Seriously.

But who’s inside the suit?

Santa is both a consummate professional and a multidimensional being:

  • 67% of pro Santas are between the ages of 62 and 74.
  • Many Santas are, surprisingly, from warm climates: Texas (15.1%) and California (7.5%) were the most common answers.
  • 79.5% are married. (Shout out to Mrs. Claus.)
  • 53.3% have an education level of college or above.

And while most Saint Nicks are retired, day jobs include everything from a funeral director to a CEO, artist, and graphic designer.

As for the nature vs. nurture debate, the survey shed some light: 51.6% of Santas had beards before they ever donned a red velvet hat.

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Sound smarter this weekend
A collage of images against a rainbow-colored background: a tuna fish, acai berries, a red vacuum cleaner, and an iPhone.

Why some cocaine may smell like tuna and other wild headlines worth a look

A good reason to hold your $800k rings close, the downside of a beloved superfood, and PETA lauds Apple.
2023-12-15T00:00:00Z
Ben Berkley

Behold: A few conversation-worthy gems from this week’s news cycle that’ll bring any idling social gathering back to life…

  • PETA named Apple its company of the year for ditching leather in favor of sustainable, cruelty-free alternatives. As for Apple, the move is part of its goal to be carbon neutral by 2030. Previous winners include alternative meat brand Beyond Meat, as well as less obvious recipients, like 2017 winner WeWork (for banning meat at events) and 2018’s Netflix (for its documentaries on animal abuse).
  • The mystery of a missing $800k ring has been solved. The ring, which was feared stolen after it disappeared from its owner’s Ritz Paris hotel room, was discovered in a vacuum bag following a two-day investigation. Though the hotel claimed no foul play was involved, local prosecutors will decide whether to close the case or investigate further. Seems sus… How one could manage to leave ~$1m on the floor, we couldn’t say.
  • Speaking of fishy situations… Spanish authorities seized 11 tons of cocaine — most of it found hidden between pieces of frozen tuna — and arrested 20 people on drug trafficking charges across two operations. Investigators said the responsible criminal organizations, based in the Balkans, were using a frozen seafood company as a front to smuggle drugs from South America to Spain.
  • Acai: superfood or super wasteful? The superfood’s edible bits account for just 15% of the whole fruit. The leftovers, including 550k tons of acai pits annually, largely end up crowding landfills or clogging waterways in Para, Brazil — the Amazonian state responsible for 95% of global acai production. Local researchers are working to recycle the waste into various products ranging from animal feed to cosmetics, with plans to open the Amazon’s first cellulose lab in early 2024. First up: developing packaging paper from acai fibers.
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AROUND THE WEB

⚖️ On this day: In 1973, Jean Paul Getty III, grandson of oil billionaire J. Paul Getty, was found in Naples after being kidnapped for ransom by an Italian gang.

🎁 How to: Wrap a gift, even oddly shaped ones.

🎧 Useful: BBC Sound Effects offers tons of sound effects that you can download and mix into soundscapes.

🥔 That’s interesting: All about chip flavors and why they vary so widely around the world.

🕊️ Aww: Just a guy walking his bird.

SHOWER THOUGHTS
  1. You can travel east or west infinitely, but north and south end at some point. SOURCE
    SOURCE
  2. Hot water when washing dishes feels cleaner, but hot water when washing our teeth feels wrong. SOURCE
    SOURCE
  3. Frosty the Snowman walks upon the flesh of other snowmen. SOURCE
    SOURCE
  4. There are no female cereal box characters. SOURCE
    SOURCE
  5. Everybody you meet is someone else’s worst enemy. SOURCE
    SOURCE
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Today's email was brought to you by Juliet Bennett Rylah and Sara Friedman.
Editing by: Ben “Something Wiki this way comes” Berkley.

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