Plus: Elmo’s got a great engagement rate, an awful app scandal, unreal close-up nature photography, and more.

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The Hustle

Every year, the average person scrolls through the equivalent of three miles of content, so what’s a few more feet to you? Give your digits a little extra workout by scrolling down to our new daily trivia game, Fit the Bill, which gives you three decreasingly hard clues to help identify a billion-dollar company. Get it right… Miss it… Who cares? Your fingers are going to look buff as hell.

In today’s email:

  • State of affairs: Delaware is losing Tesla; why was it ever there?
  • “Toilets, toilets, toilets”: How sports can stay out of the sh*tter.
  • Sound smarter: Recounting these stories will make you seem more interesting.
  • Around the web: Award-winning close-up photography, a historic ice-cream scoop patent, and more.

👇 Listen: Could more stadium toilets help keep fans’ butts in seats?

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The Big Idea
Outlines of the state of Delaware, a handshake, a line chart going up, a calculator, and legal documents on a blue background.

Elon Musk vs. Delaware

Elon Musk, peeved at Delaware, is telling businesses not to incorporate there. So why do so many businesses do it?
2024-02-02T00:00:00Z
Juliet Bennett Rylah

Upon losing his $55B+ Tesla compensation package, CEO Elon Musk warned X users against incorporating their companies in Delaware, instead recommending Nevada or Texas “if you prefer shareholders to decide matters.”

Tesla is based in Austin, Texas — so why is it, alongside so many companies, incorporated in Delaware?

The backstory

In 2018, an already-wealthy Musk agreed to work 10 years without pay, in exchange for stock options worth $55.8B if Tesla achieved a $650B valuation. The pay was meted out along 12 milestones, which Musk satisfied in 2023.

While Tesla argued that the payout was needed to ensure Musk’s ultimately beneficial focus remained on the company, shareholders sued over the plan, alleging:

  • It was too big.
  • Musk was too cozy with the board members who agreed to the plan, his brother among them.
  • They didn’t receive enough info before approving it.

A Delaware judge agreed and recalled Musk’s compensation package. Now, Tesla must devise a new pay structure or appeal.

Why Delaware?

Over 1.8m businesses — and ~66% of Fortune 500 companies — are incorporated in the state, including Amazon and Alphabet.

Delaware’s Court of Chancery is the oldest business court in the US. It uses judges over juries for speedier trials, and it’s clear and current on corporate laws.

It’s convenient, respected, and has experience ruling in business-related cases. It’s usually pretty predictable, which is appealing to investors and the startups that want their money.

So why is Musk mad at Delaware?

He didn’t get his way. 🤷

The Musk decision wasn’t necessarily expected — analyst Dan Ives said he was shocked that Tesla lost in Delaware, calling it a “huge legal decision,” per NPR — but neither was Musk’s compensation, which would have been, by far, the biggest ever paid to an executive.

We’ll see how this shakes out in a likely appeal. In the interim, even without Tesla, Delaware probably won’t be hurting for new businesses.

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Free Resource

A vegan cheese shop shows up on ‘Shark Tank’…

Few things get us in our feelings, but cheese is so special, y’all. So when our people heard that a brand named Rebel Cheese reinvented the wheel and showed up on “Shark Tank” talking ‘bout cage-aging, of course they had to dive in deeper.

Founders Fred and Kirsten came out swinging, and four of the five billionaires on set savored the taste; sharks Mark Cuban and Lori Greiner ended up investing $750k for just a 10% stake in the business.

Which led us to ask: “How does one scale premium vegan cheese?”

Tune in to the discussion with Ariel, Jorie, and Jon on this slice of the “Shark Tank” rewatch podcast, Another Bite.

V-edgy cheese →
TRENDING
eyeball wearing a hat

Wizz, a Tinder-like app targeting users as young as 13 years old, was removed from Apple’s App Store and Google Play because of course it was. Hailing itself as a “safe space” for young people to make friends, Wizz was allegedly being used in sextortion scams, which should surprise no one and depress everyone.

SNIPPETS

“Palworld,” AKA “Pokemon with guns,” has already sold 7m games on Xbox and 12m on Steam since its Jan. 19 release, making it the biggest third-party launch on Microsoft’s Xbox Game Pass.

Amer Sports raised $1.37B with its IPO this week, the market’s biggest debut since Birkenstock went public last October. Not familiar with Amer’s game? It makes Wilson tennis rackets and Salomon ski boots.

Cigna’s Medicare business will be purchased for $3.7B by Health Care Services Corp. More than 3.6m people are covered by Cigna’s Medicare plan.

Lululemon is launching a men’s footwear line in an attempt to double its men’s business and hit $12.5B in revenue by 2026. Two running shoes and a casual sneaker will debut in men and women’s styles this month.

Hulu, Disney+, and ESPN+ are joining the crackdown on password sharing; Hulu may even ban accounts that share outside their households.

Snap sold 71k Pixy camera drones and is recalling them all because thebattery presents a fire hazard. Users who return the drone — but not the battery — will receive a full refund.

The PGA Tour picked up a $1.5B+ investment from a consortium of sports owners. The golf org could double that money if there’s resolution on the “will they or won’t they?” talks with Saudi-backed competitor LIV Golf. (A merger was announced in June, but a key Dec. 31 deadline passed without a deal.)

Don't miss this...

The New York Times is building an AI team — let’s unpack what that looks like and what it may mean for news publishing. Plus, take a look at how other publishers have tackled AI.

CHART
fans per toilet at sporting venues
Olivia Heller

Keeping fannies happy will keep fans happy

A new $2B arena will use toilets to keep its paying customers satisfied.
2024-02-02T00:00:00Z
Ben Berkley

The world’s 10th-richest man poured a chunk of his $80.7B fortune into a historical punching bag of an NBA franchise, upped its value by $2.65B, and is now building the most expensive arena known to man: a $2B+ palace designed to look like a giant basketball net.

It’s one hell of a business story — but the most intriguing part of it all? The toilets.

Or, as Los Angeles Clippers owner and ex-Microsoft CEO Steve Ballmer exuberantly put it: “Toilets, toilets, toilets.”

  • Thanks to Ballmer’s porcelain-purchasing obsession, the Intuit Dome will have ~1.2k toilets and urinals when it opens later this year.
  • That’s roughly one fixture per 15 seats, more than 2x the typical NBA arena ratio.

And this matters because…?

Most major sports leagues set attendance records in 2023, but the party won’t last forever, per Front Office Sports. The outlook for 2024 is more downbeat:

  • “Funflation,” the rising cost to attend live entertainment events, is real — prices for sports tickets soared 25.1% from 2022 to 2023.
  • The average cost for a family of four to attend an NBA game — buying four cheap seats, a parking spot, two beers, two sodas, and four hot dogs — is a runaway train at $304.64.

This is likely unsustainable for team box offices. Many teams are already facing ongoing declines in season ticket sales, and competition for fans’ dollars, and attention, is only getting stiffer.

What’ll keep attendance strong?

Offering an elite game day experience no couch can compete with. (See: sports franchises collectively spending billions on facility upgrades.)

That includes — you guessed it — toilets. As many as possible. The stadium restroom is central to fan satisfaction:

  • The average ticket price for the Clippers’ chief competition, the LA Lakers, is $518.
  • Let’s assume, with 48 minutes of play, 15 minutes for halftime, and an hour’s worth of breaks (i.e., timeouts, fouls, bats getting loose), a fan spends ~123 minutes in the arena.
  • Waiting in bathroom lines for 25 of those minutes eats up 20% of the event.
  • Spending $518, with $103 worth of toilet-waiting time, is not a great value.

Intuit Dome won’t have that problem. Ballmer knows better: Keeping fans in their seats, and buying $13+ beers without a second thought about those bathroom lines, is good business.

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FIT THE BILL

There are thousands of companies valued at $1B+. How many clues do you need to identify today’s billion-dollar brand?

Clue 1: Such a tease, this company is. Though it has a famous city in its name, it was founded in one suburb, moved to another, and is now headquartered in yet another suburb.

Clue 2: Its products are involved in the treatment of 33m patients every year. This company is extremely near to many of those patients’ hearts as a result.

Clue 3: Its humble beginnings involve words nobody ever wants to think about (see: “steerable catheters”), but it ain’t so humble anymore — this company claimed ~$12.7B in 2022 sales.

👇 Scroll to the bottom for the answer 👇

Sound Smarter
A collage against a pink background: a close-up of a pigeon’s head, a Russian flag, a finger enclosed in yellow paper bearing a frown, and the facade of a Malaysian palace.

Elmo, Putin, and pigeons: A weird combo highlights a weird week

Billionaire world leaders (who else?) headline our roundup of stories worth talking about this weekend.
2024-02-02T00:00:00Z
Ben Berkley
  • Elmo checks in with the internet to find it is full of sad people. The internet responded to the little red monster’s X post, which has amassed 198m+ views, with a unanimous “not great.” Responses got so heavy — e.g., “Elmo I’m depressed and broke” — that the official Sesame Street account followed up by sharing mental health resources. Hopefully Elmo has good health insurance, because we clearly don’t.
  • Malaysia’s new king is an “outspoken motorcycle-riding” billionaire with ties to Hitler. Sultan Ibrahim Iskandar began his five-year reign this week as the 17th king of Malaysia, the only country with a rotating monarchy. Among other luxuries, the 65-year-old investor-turned-monarch owns a private army, several international properties, and a collection of 300+ vintage cars — one of which previously belonged to Adolf Hitler, a purported friend of Iskandar’s great grandfather.
  • Speaking of billionaire world leaders, Putin claims he isn’t one. Vladimir Putin’s net worth is widely cited to hover around $200B, which, if true, would make him the world’s second-richest person. But according to the Russian president’s official financial disclosure — released on Tuesday and ahead of Russia’s presidential elections in March — he earns a relatively modest salary of $175k and his assets are limited to a few properties, a couple of old cars, and a parking space. (Sure.)
  • A pigeon that was detained for eight months on suspicion of espionage has finally been released. Turns out the avian was just an open-water racing bird from Taiwan that had flown the coop to Mumbai — not a Chinese spy bird, as Indian authorities had suspected. Unfortunately, no details on their methods of interrogation, but the pigeon has been set free.
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AROUND THE WEB

🍦 On this day: In 1897, Alfred Cralle patented the ice-cream scoop after watching his co-workers at a Pittsburgh drugstore struggle to scoop cones. Cralle was one of several Black inventors to file a patent after the14th amendment granted citizenship rights to Black Americans.

🦜 That’s interesting: Delve deeper into the case of the potty-mouthed parrots.

😮 There are, apparently, other newsletters: What do executives at Google and Goldman Sachs have in common? They read The Daily Upside. Follow their lead and sign up for free.

📸 That’s cool: Check out the winners of the Close-up Photographer of the Year awards.

🐶 Aww: That’s not up his alley.

SHOWER THOUGHTS
  1. A dog in a wool vest is in some sense a wolf in sheep’s clothing. SOURCE
    SOURCE
  2. The urge to collect rocks and shells as a kid is the same as the urge to save screenshots and images on your phone. SOURCE
    SOURCE
  3. Fish is the only food that is regularly accused of tasting too much like itself. SOURCE
    SOURCE
  4. There are more people who wake up at the same second than people who fall asleep at the same second. SOURCE
    SOURCE
  5. We decided to let squirrels do basically whatever they please. SOURCE
    SOURCE
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Today’s Fit The Bill answer is Boston Scientific Corp. (market cap: $94.96B)

Today's email was brought to you by Juliet Bennett Rylah, Sara Friedman, and Singdhi Sokpo.
Editing by: Ben “Dover” Berkley.

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