Hey folks👋🏽 Happy new year! I hope you all had a wonderful holiday and are pumped for this fresh start — I know I am.
The team’s already zooming ahead with many exciting new updates and features to come (it’s all very impressive). We have a lot planned out for our users and community – I can’t wait to share it all in the coming weeks and months. Let’s get into it! 💌 In today’s email: - 🖱️ We get into zero-click content — what it is and why it can be a game-changer for your social strategy
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🤖 Use this AI Assistant prompt to quickly identify and tackle some common problems your target audience might be facing
- 📱Mitra shares a handy tip for filling up your content calendar
- 📣 The latest social news, features, and bonus reads
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And as always, all the latest and greatest content from the Buffer blog.
Have a great weekend, and we’ll see you next Friday! |
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| Warmly, Tami & the Buffer team |
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☑️ The poll of the week...isn't a poll |
We’re taking over this section to promote our Social Media Predictions 2024 survey. We’d love to get your predictions about social media and the creator economy in 2024. |
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🖊️ Deep dive: How to use zero-click content to supercharge your social strategy |
Have you ever crafted content that didn't quite hit the mark in terms of engagement? This is where zero-click content comes in — a term coined by Amanda Natividad, VP of Marketing at SparkToro — to frame the concept of giving all the value of your content upfront. Why Zero-Click Content Matters - Algorithms Prefer It: Algorithms on platforms like Instagram, Twitter/X, and LinkedIn prioritise content that keeps users on their site longer, which zero-click content does effectively.
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User Experience: It caters to the preferences of social media users who generally avoid switching platforms.
- Brand Building: Such content can be valuable for improving your personal and business, leading to audience growth and potential monetisation opportunities.
Tips for Creating Engaging Zero-Click Content - Clarity and Conciseness: Your content should be straightforward and to the point, conveying your message in as few words or visuals as possible.
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Emotional Connection: Engage your audience with content that resonates emotionally, be it through humor, inspiration, or curiosity.
- Call-to-Action: Even zero-click content can have a subtle CTA, like a thought-provoking question.
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Visual Appeal: Include compelling images or graphics to make your content stand out.
Platforms and Zero-Click Content
Different platforms offer various ways to utilize zero-click content effectively: - TikTok, YouTube Shorts & Reels: The OG of zero-click content, video is one of the formats that most lends itself to this style of sharing your ideas on social media.
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LinkedIn & Instagram: Carousels work great here — you can fit eye-catching images along with captions alluding to more detail on your main platform.
- X & Threads: Threads of lists, data-driven insights, and how-tos perform well.
It’s crucial to strike a balance between zero-click and traditional content. Zero-click content should be part of a broader strategy that includes posts with external links. |
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🏎️ Four creators speeding up their growth with Buffer |
We pride ourselves on being an excellent tool for entrepreneurs and business owners to grow on social media — and our users were more than happy to back us up. -
Erik Berglund on Linkedin: “I've been able to consistently post for the last 5 months. I've never posted this frequently, and I've saved a ton of time while doing it. I likely save 4+ hours a month by using Buffer”
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Onlinemarketinges: “On TikTok we went from 110k to 310k with Buffer!”
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Reid on Twitter: “Doubled follower count and engagement has gone up 4x”
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Marian on Instagram: “I've saved weeks of time and have increased my engagement at 50%”
Want to skyrocket your growth? Click the link below to get started with Buffer today! |
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👇🏽 The latest from the blog |
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🤖 A prompt for Buffer's AI Assistant |
Use this prompt to get ideas to quickly identify and tackle some common problems your target audience might be facing. |
Create a detailed and engaging social media post that identifies [number] common challenges faced by [specific target audience, e.g., new parents, small business owners, college students]. Each challenge should be directly related to [specific topic, e.g., time management, digital marketing, study techniques]. For each challenge, provide practical solutions or tips that are easy to implement. The post should be written in a tone that resonates with [target audience], combining informative content with a relatable and motivational style. |
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📱Social tip of the week from Mitra, Buffer’s Social Media Manager |
Feeling stumped about what you should post next? Check out your analytics in Buffer to see what your top posts were in the last 6-12 months, and repurpose them! If they’re still relevant now, feel free to repost without making any changes, or make some quick tweaks like design/copy changes.
If you’re worried that people will notice you’re sharing the same thing again — they won’t. 😉 Here’s an example of a post we repurposed last year after it performed well the first time it was shared. The repurposed post also performed well and got great engagement!
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What would you like to see more (or less) of in the newsletter? Give us all your feedback in this form or let us know on all our social channels @buffer!
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