Hey folks👋🏽 There was a marketing lesson from every minute of the 2024 Super Bowl, from Beyonce’s ad with Verizon leading into an album announcement to the Cera-ception with CeraVe and Michael Cera’s smart collab.
I don’t watch American football (or any other type, if we’re being honest), but I had to give it up for this year’s cohort – the marketing was solid. What was your favorite marketing moment from this year’s Super Bowl? Let’s get into it! 💌 In today’s email: - 🐸 Take this once-every-four-years
opportunity to get creative with your social media
- 🤖 Use this AI Assistant prompt to create the best caption for your next LinkedIn carousel
- 📱Mitra shares a fun, trending sound for your next Instagram Reel
- 📣 The latest social news, features, and bonus reads
- And as always, all the latest and greatest content from the Buffer blog.
Have a great weekend, and we’ll see you next Friday! |
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| Warmly, Tami & the Buffer team |
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P.S. #Bufferchat is Back! We’ll be hosting it over on Threads on Tuesdays at 12pm PT/ 3pm ET/8pm UTC. Give us a follow and hit the bell to get notified 🔔 |
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🖊️ Deep dive: 9 Leap Day Ideas for Your Social Media ft. Examples from Real Brands + Creators |
You only get a Leap Day once… every four years, so it’s an extra special opportunity to get creative. Here are nine out-of-the-box ways to celebrate this rare day. - Wish all ‘leaplings’ a happy birthday
: For those born on the 29th of February, Leap years are a rare chance to celebrate their “real” birthdays. Show them a little extra love with a special birthday shoutout.
- Offer a one-day-only sale or experience: We only get a Leap Day day once every four years, so there’s no better opportunity for a rare and valuable flash sale.
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Go all-in on Leap Year numbers like 366, 29, or four: Indulge in some number play with a sale that nods to one of the special numbers we associate with a Leap Day — 366 (for the 366 days in 2024), 29 (the date in February), or four (the fact that it only rolls around every four years).
- Propose a partnership
: If you’ve seen Leap Year, the 2010 film starring Amy Adams and Matthew Goode, you know there’s an old Irish tradition for women to flip gender roles and propose to their partners on Leap Day. You could offer to partner with anyone who wishes to propose on the 29th of February to support their special day.
- Treat it as a ‘Bonus’ day
: Seeing an extra day on the calendar does feel like a bonus. If your niche is in productivity or wellness, a light-lift win could be to create a bonus day checklist for your audience.
- Share some fun facts: Did you know that in northern Italy, a Leap Year is commonly known as l’ann d’ la baleina
or the whale’s year? Italians in the province of Reggio Emilia believe that whales give birth only during Leap Years. Leap Years are strange, fascinating things, so a few clever fun facts certainly won’t go a miss.
- Create a Leap Day cocktail
: If you’re a restaurant, bar, food blogger, or similar, bartender Harry Craddock, who worked at London's Savoy Hotel, stirred up a creative way to tap into Leap Day celebrations. In 1928, he created a special Leap Day cocktail to serve in the swanky bar, which was featured in The Savoy Cocktail Book in 1930 with the annotation, “It is said to be responsible for more proposals than any other cocktail that has ever been mixed.”
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Leap into some fun puns: ‘Leap’ is a fantastic word for tongue-in-cheek puns in your posts and captions. Even if you’re not going all-in, subtly weaving in some jumping puns is a fun, low-key way to mark the occasion.
- Make it the “Year of the Frog” for just one day
: 2024 is technically the Year of the Dragon — which is much cooler — but frogs often find themselves front and center in Leap Day campaigns (primarily due to the aforementioned “leaping” puns). Frogs can offer a more low-key way to nod to the occasion in your marketing with a well-placed easter egg or all-out amphibian fest.
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🚀 Three entrepreneurs skyrocketing their growth with Buffer |
We pride ourselves on being an excellent tool for entrepreneurs and business owners to grow on social media — and our users were more than happy to back us up. - Jayak at redpigeonmedia: “Over the past 3 months we've managed to grow one of our client's social media accounts by 400% from 6k to over 23k followers!”
- Press 1 for Nick on YouTube: “My following has grown 10% consistently since I started using Buffer”
- Jon Buckley: “Over the last 90 days, I've seen a 24.5% increase in accounts reached, a 53.2% increase in engagement, and a 9.3% increase in followers.”
Want to skyrocket your growth? Click the link below to get started with Buffer today! |
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👇🏽 The latest from the blog |
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🤖 A tip for Buffer's AI Assistant |
Use this prompt to tell your audience why they should stop their scroll for your latest LinkedIn carousel. Note: You need to be logged into Buffer for this link to show up. |
Draft the text for a LinkedIn carousel that showcases the key steps to [topic e.g. building a strong personal brand online]. |
Note: You need to be logged into Buffer for the content of this link to show up properly in your Create space. |
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📱Social tip of the week from Mitra, Buffer’s Social Media Manager |
“Hahahahaha…again!” If you make multiple products, this could be a fun TikTok trend to show each of them. Just show a different clip each time the audio says “again!” Another idea for this trend is to poke a little fun at something you love to do over and over, like admiring your own Instagram Story 😆 Check out this example from Sol de Janeiro promoting one of their perfume sprays! |
🤳 What's happening in social? |
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What would you like to see more (or less) of in the newsletter? Give us all your feedback in this form or let us know on all our social channels @buffer! |
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