Why a borrowed business never fits, and a free masterclass on finding the one that does.
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Dear there,
When I was a quarter of a million pounds in debt, I wrote down something called the DCA.
DCA stands for Definite Chief Aim. One clear, written statement of what you intend your life to be.
Mine had no revenue target and no business model. Ocean views. A balcony. Debt-free. Residual income. Who I intended to be came first. The “how” came later.
Most people build a business the other way round. They copy a model that worked for someone else, then spend years trying to fit it.
Identity before outcomes. Don't try to copy me. I'm already taken.
Marisa Murgatroyd has built her work on exactly this. She calls it a True North Business: the point where four things meet.
- What you are good at.
- What you love.
- What the world needs.
- What you can be paid for.
Miss one and you feel it. Well paid with no love for it, and you are empty. In love with it and nobody paying, and you have a hobby.
Marisa's speciality is helping experts turn what they know into a business that makes money and gets results. She has been the branding expert behind Danny Iny, Sage Lavine and Callan Rush.
Her free ninety-minute masterclass shows you how to find yours:
Discover the business you're truly meant to build
Inside:
- The three paths into business, and why only one leads to purpose, passion, profit and play.
- Seven criteria for a niche that is yours and profitable.
- Three questions to find what matters most to you.
- The fastest way to turn the business you have into one you love.
One question before you watch. If your business paid you the same for the next ten years, would you still want to run it?
If the answer doesn’t come instantly, that is useful information.
Watch the free masterclass here
All the best,
Peter
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