What makes you one of a kind, and what drains you.
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Dear there,
I’ve trained several coaches in my career, and there is one line I make sure every room takes home.
Authenticity, not knowledge, is your real power.
Most people believe the opposite. One more certificate, one more course, and people will finally take them seriously. I call that certificate-itis. It keeps you busy and it keeps you invisible.
Marisa Murgatroyd learned this the hard way.
She was trying everything to grow her business. Nothing worked. Then her own coach told her: "The business you're trying to build doesn't reflect who you are and what you really do for people. It's holding you back."
So she went back to the drawing board. Not the website. Not the business cards.
Who she was, who she wanted to help, and what she could do for them that nobody else could.
The company that came out of it was Live Your Message. The people she wanted to reach recognised themselves in it straight away. They stopped comparing her with everyone else and started hiring her.
Same woman. Same skills. What changed was the fit.
Marisa has put together a free sixty-second quiz on exactly this. It shows you two things:
- Your entrepreneurial superpower, i.e. what makes you one of a kind.
- Your kryptonite, i.e. what drains you.
Take the 60-second Entrepreneurial Superpower Quiz
Before you click, write down one answer. Where in your work do you lose track of time, and where do you watch the clock? Then see whether the quiz agrees.
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