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Hey there,
In our latest report, Summer of Search, we looked at thousands of data points to see how user trends show up in both Google and AI search.
One pattern is clear.
User trends show up differently on each platform, and it comes down to one thing: What action the user is trying to take.
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Exploring and researching? People turn to AI.
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Ready to buy, book, or navigate? They turn to Google.
Ready to see how this pattern shows up on both platforms? | | | | |
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