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Hi there,
AI referrals still make up less than 1% of ecommerce traffic, but have grown 200–280% YoY. If your attribution model is built for last-click, it's likely missing most of what AI is actually doing.
This Wednesday, September 30 at 10am EST / 3pm BST, Similarweb’s Daniel Reid and Statista’s Kasia Davies will break down the data live. They'll cover:
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Why more AI + search touchpoints mean 84% higher conversion
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Where AI shows up in the journey, and where it doesn't
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What all this means for your growth strategy
Don’t miss your chance, only 2 days left to sign up.
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Can't make it live? Register anyway and we'll send you the recording.
Best,
Sapir Segal
Product Marketing Team Lead, Similarweb | | | | |
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