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Hi there,
Shoppers now move between AI, search, social, and marketplaces before buying.
But much of that journey is invisible to traditional analytics.
Co-written with Statista, our 2026 State of Ecommerce report explores the new path to purchase: how AI influences shoppers, where demand is shifting, and how leading brands are responding.
A preview of what’s inside:
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AI referrals are growing fastest at +203% YoY
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1 in 4 US shoppers use AI to research products before buying
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AI + Search journeys convert 84% higher than AI alone
See what’s changing across the customer journey and what the data reveals.
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Best,
Daniel Reid
Principal Market Insights Analyst | | | | | |
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