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Winning in AI search comes down to three things. Knowing where you stand, acting on it quickly, and proving it’s worth it.
This month’s update covers all three, from your position in AI answers and what’s working in ChatGPT ads, to plugging Similarweb data into your LLM workflow, and measuring the ROI. | | | | |
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You already ask AI your toughest questions. Now you can ask it about your own AI search data too. Similarweb MCP brings AI search data, straight into Claude. Ask in plain language and get quick answers about your AI visibility.
Join our customer-only webinar on October 22, 2026, 12 PM - 1 PM ET for live demos of actionable AEO workflows. |
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ChatGPT ads hit a $1B annualized run rate, and almost nobody has real data on what's working. We fixed that. Similarweb and Graphite built the first industry-wide ChatGPT Ads playbook, covering what's working, what's not, all backed by real user data.
Read the full report
Now hear directly from the team behind the research, plus a brand investing heavily in the channel. Ethan Smith (Graphite) and Harel Amir (Similarweb) break down the report, joined by Yoav Rubin of monday.com, one of ChatGPT's most prominent advertisers. |
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How Does AI Recommend a Brand?
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How does AI pick which brands to recommend? Cut through the noise and see exactly how it works in under 5 minutes.
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Turn AI Brand Mentions Into High-Converting Leads |
Do AI brand mentions drive high-intent visitors? Our data shows AI-influenced visitors view 2X the pages, stay twice as long, and convert faster. Learn more in this video.
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Similarweb Named in Forrester’s AEO Technologies Landscape |
Similarweb was named in Forrester's Answer Engine Optimization Technologies Landscape. Here's what that recognition says about where AEO measurement is headed.
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What is the ROI of an AI
Recommendation to Your Business? |
Measuring AI search ROI isn’t simple, and clicks only tell part of the story. Here’s a guide for measuring what AI recommendations are really worth, from our BrightonSEO talk.
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Know where you show up within AI answers
Visibility shows how often you appear, but not where you stand against your competitors.
The new ‘average position’ metric shows where you show up among competitors in AI answers, so you can tell whether you're top of mind for AI, not just mentioned. |
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More Gen AI data, plugged into where you work
We’ve expanded the Gen AI data available through the Similarweb API and MCP, so you can bring AI search insights into the tools your team already uses. Get quicker and better answers to questions like “Are we gaining ground in AI search?” without waiting.
Interested in a MCP demo? In our upcoming webinar, we’ll show you how to get started using Similarweb MCP in your AEO workflow. |
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