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Hey there,
I gotta be honest.
94.8% of the time I have no idea what I'm doing with my short-form content.
I wish I could say I have a brilliant strategy, but usually, I just make it up as I go.
Hit reply if you can relate 😂
So, last week, instead of overthinking when I sat down to record, I used a revolutionary new tool that helped my Reel go viral.
But before we get to what that tool was... 👇
Marketing yourself is storytelling.
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All righty, back to it...
You're probably eager to know what this revolutionary tool is that made my Reel go viral, right?
A pen.
Before you groan and get pissed at me for clickbait, listen to what happened.
I spent 3+ hours shooting and editing this video about how brands love to make you jump through hoops before sending payment.
Total views: 3,427. 🤔
Then, just for the heck of it, I decided to film this video in 30 seconds with the exact same concept and the exact same story beats, just a different storytelling angle. The result?
Total views: 417,098. 🫠
Literally, 100x the views.
So here's my challenge for you this week:
Create something simple that serves your audience with just a pen and paper.
Stop feeling constrained by tools or technology and overthinking it.
Just make the thing only you can make.
Then, hit reply and send me the link once it's published!
✌️ -Justin
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