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My new episode with Sean Cannell for the Think Media podcast just dropped!
We discussed how brands' budgets shift during economic uncertainty, whether talking about social issues will prevent you from getting sponsorships, and why I think affiliate-only partnerships mostly suck.
It was a spicy one! Check it out...👇
How SMALL Channels Make BIG Money with Brand Deals
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Grow your email list passively
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Add a new, passive list growth channel to your 2024 strategy with ConvertKit Recommendations.
Set up your profile in the Creator Network and increase the chances of your content getting noticed and your subscriber list growing from recommendations of other creators— even when you’re out playing with your kids, grocery shopping, or setting up your next big launch.
Just set it up and let it go.
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*Sponsored content
The fastest path to growth on YouTube is NOT focusing on keywords, thumbnails, or catchy titles
The YouTube algorithm cares most about RETENTION (i.e. how long people will stay and watch your content)... mastering this can make the difference between videos that get millions of views or only a few thousand.
Enter Mario Joos, a friend of mine who has worked with the world’s biggest YouTubers including MrBeast, Kwebbelkop, Jose Zuniga, and Checkpoint.
This spring, he’s running his second-ever Retention Accelerator to help YouTubers gain a deep understanding of audience retention and engagement. In each of the 12 live sessions, you can receive practical strategies, personalized feedback from Mario, and access to an exclusive community of creators and strategists.
I'll be presenting a live guest talk about getting brand partnerships and maintaining client relationships in 2024.
If you're interested, apply to the next cohort below and let them know I sent you!
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*I'm a proud affiliate for Mario's accelerator
Sponsorships we hunted down (Feb. 29 - Mar. 7)
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*Wanna get your brand's campaign in front of 31K+ creators? Click here.
via Direct
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Brand: OLIPOP
“Looking for the ultimate dynamic duo for a chance to join our city tour, where you’ll get paid to travel, sip OLIPOP, and create content - expenses covered, of course!”
Deliverables: brand awareness content
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via SheSpeaks
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Brand: Greenies
“Looking for creators to work with Greenies."
Deliverables: 1 IG post, 1 IG story (3 frames) or 1 TikTok, exclusivity & usage
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via MomSelect
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Brand: GoGo squeeZ
“Looking for creators to work with GoGo squeeZ.”
Deliverables: 1 IG video or TikTok, 1-2 photos
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via SheSpeaks
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Brand: Kroger
“Looking for creators to work with POINTS REWARDS PLUS at Kroger.”
Deliverables: 1 IG reel, 1 IG story (3 frames) or 1 TikTok, exclusivity & usage
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via #paid
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Brand: Buddha Pants
“Looking for creators to work with Buddha Pants.”
Deliverables: IG, TikTok
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via Izea
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Brand: Masonite
“Looking for creators to work with Izea.”
Deliverables: YT, Pinterest, IG
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via Izea
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Brand: Cabeau
“Looking for creators to work with Cabeau.”
Deliverables: YT, IG, TikTok
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via Direct
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Brand: Planet Wild
“Looking for purpose-driven science/environmental/education/explainer/politics YouTube creators to work with Planet Wild.” Email: partnerships@planetwild.com
Deliverables: YT video, IG
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Are you in our private Circle community yet?
We often share MORE paid sponsorship opportunities inside that we don't include in this newsletter simply because they're very quick turnarounds.
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Want more sponsorship leads?
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** Additional brands we researched this week: Prose, Pair Eyewear, and Seed. **
- Names/contacts
- Email addresses
- LinkedIn URLs
- Pitching angles
Join 471 other creators getting this week's Secret Brand Deal Research:
You're missing out!
Refer 1 creator to unlock exclusive VIP content
YOUR REFERRAL LINK:
https://sparklp.co/403135d2/
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If you made it this far...
Here's my take on asking brands for 100% payment upfront.
Hit reply and LMK whether you agree or disagree?
✌️ -Justin
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