Courses (which are path-specific, e.g. our Newsletter Masterclass)
Sometimes, I run those courses live!
But these offers have a big problem: Most of my readers aren't eligible for (or interested in) the products I currently sell. 😅
The Lab is for creators earning $100K+ per year. If you're unwilling to learn Notion, CreatorHQ won't work for you. And the courses are useful if you care about that thing (and two of my courses are about podcasting)!
I haven't had a useful, accessible product that can help readers like YOU go from 0 to 1. And, overwhelmingly, that's what I hear people asking for.
Well, I'm building it. It's called Traction Plan, and it's designed to give you a personalized plan to find traction with your content.
It's not a course (though it'll be educational). It's a guided, responsive experience that takes your inputs and workshops language and strategy in real time so that you come out on the other side with a personalized plan that fits YOUR business, YOUR goals, and YOUR schedule.
It's completely custom. I'm not using a third-party tool; I'm building it from the ground up, and it'll be available in early November.
Want to be kept in the loop and see some previews?
Free Virtual Event: The Connection Conference (Oct. 19-23)
New Video: How George Blackman uses AI in scriptwriting
FREE WORKSHOP
Understand WHO is reading your emails
As tempting as it is to judge the value of your email list by the NUMBER of subscribers you have, WHO is on your list matters so much more.
And now, for Kit users, it's easier than ever to identify and segment the most engaged, best-fit subscribers with their new Subscriber Signals feature.
In this live session, Shiv Chibber from Kit and I will show you:
How to see who’s actually on your list, beyond an email address
How to spot the subscribers who fit your highest-value offers
How to find potential sponsors and collaborators already reading your emails
How other creators have used these insights to generate revenue and build relationships
By the end, you’ll have a new way to look at the audience you’ve already built.
Reserve your free seat for October 19th at 1:30pm Eastern (It will be recorded, but live attendees get exclusive bonuses).
This is my last live workshop before paternity leave! I'd love to see you.
I am a customer, investor, and affiliate for Kit. That means if you click my affiliate link and go on to subscribe to a paid Kit account, I may receive a commission.
the newsletter is dead Every's core business is a newsletter with 120k+ subscribers so I don't say this lightly. persistent agents mean i dont look at my inbox with dots (GrokBots, Muse, etc) I almost never look at my inbox. if I do it's for a specific thing I need to reply to.i think in a year I'll be doing all of my email this way - fully filtered by my dot / something like it. what it means It doesn’t mean people won't read newsletters, but it does mean that getting a person’s email is no longer the guarantee that you have a relationship with them that it used to.
For years now, people have "joked" that the future of work looks like 1) people using AI to create things and then 2) people using AI to summarize and consume those things—i.e., humans are no longer truly creating or consuming what was created. Bots talk to bots, dead internet theory, blah blah blah.
It's a good argument! Especially when you open an email expecting to read from one of your favorite writers and immediately sense the AI fingerprint.
But I have a more optimistic take: We've just tightened our filters.
Because the cost of creating (generating) things has effectively gone to zero, the supply of consumable stuff has exploded. Available human attention has not changed. So what we're all learning how to do is get better and better at filtering what deserves our limited supply of attention.
I'll be speaking at The Connection Conference, a free 5-day virtual event connecting artists, creatives, and entrepreneurs with the ideas of the world’s experts–including #1 NYT bestselling authors Adam Grant, Susan Cain, Will Guidara, Charles Duhigg, Angela Duckworth, Ethan Mollick, Priya Parker, and many more–to help us learn a more thoughtful and authentic way to build meaningful relationships and expand our networks of fellow humans.
If you’re afraid to reach out to people (and you don’t know what to say when you do), you’ll learn how to turn outreach and networking into an act of service where you provide genuine value to others and connect based on shared goals and shared values. You’ll learn how to build a strong support network of peers, experts, mentors, advocates, and future collaborators so you can navigate this next uncertain phase of your work and life with confidence and get back to making things that matter
#321: His EXACT System For Writing Scripts With AI — Former Ali Abdaal Scriptwriter, George Blackman
My guest is George Blackman, a YouTube scriptwriter who got his start writing full-time for Ali Abdaal and has since written scripts for creators from 30,000 to over 10 million subscribers.
This is George's second time on the show. Three years ago, we talked about scriptwriting fundamentals. Since then, George has started writing his own videos with AI, and he's spent most of this year building PlayWriteAI, an AI scriptwriting app with more than 700 people on the waitlist. Building it taught him something most creators haven't noticed yet: AI will tell you, very confidently, that it did ten things it never actually did.
This episode is his full process, from voice memo to a script that's ready to record.
By the end of this episode, you will have a repeatable system for writing scripts with AI, and a clearer sense of which parts of the work you should keep for yourself.
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