You know you have something valuable to teach.

The harder question to answer is: What should you actually build and sell?

Creating a successful product isn’t just about packaging up everything you know—there are important choices to be made. The strongest offers sit at the intersection of your expertise, what your audience actually wants, and the transformation you’re uniquely positioned to help them achieve.

I’ve built multiple successful products around my expertise, including my membership, The Lab. The Lab is my signature product, generating nearly $500,000 per year. Beyond that, I’ve sold self-paced courses and cohort-based courses, with our recent live course launch earning $101,666.

On September 29 at 12pm ET (9am PT), I’m partnering with Circle to teach a live masterclass breaking down how to turn YOUR expertise into signature products people are willing to pay for. That includes how to decide what to build, how to package the transformation, and how to choose the right delivery model.

You’ll explore the different ways your signature product could come to life, from memberships and communities to cohorts, coaching programs, live courses, and hybrid experiences.

Then we’ll move from strategy into execution.

I’ll be joined by Alexis Teichmiller and we’ll use Circle AI to take a signature product idea and begin building the actual customer experience, showing you how quickly you can move from:

"I think I want to create this” → “I’m actually building it.”

You’ll leave with greater clarity around what to sell, how to deliver it, and how to start turning your expertise into a real product people will pay for.

What You'll Learn

• The strategy behind my nearly $500K/year signature membership, The Lab
• A framework for identifying the signature product sitting at the intersection of your expertise, audience, and unique transformation
• What separates an interesting idea from a product people are actually willing to pay for
• The differences between memberships, communities, cohorts, coaching programs, live courses, and hybrid models
• How to choose the right delivery model for both your product and the business you want to build
• A live look at turning a signature product into an actual customer experience using Circle AI

Best of all, the workshop is totally free (we’re even providing some bonuses).

And yes, it WILL be recorded!

Cheers,
Jay