When I started building my email list in 2017 (yes, that long ago), I was obsessed with one number: subscriber count. How many people could I add each week? How big could I get it?

But at some point, I realized that number is mostly vanity. It's less about how many subscribers you have and more about who those subscribers are. After all, most email platforms charge by how many subscribers you have...a long list that isn't a good fit or will never buy is only costing you money!

Most creators can tell you exactly how many subscribers they have, but not who those people are. That matters, because the people you’re looking for might already be there:

• Subscribers who are a perfect fit for your highest-value offers
• Potential sponsors who’ve been reading your emails for months
• Fellow creators who could become your next great collaborator

You just need a way to see them. And now we have it!

Earlier this year, Kit CEO Nathan Barry gave me a private preview of Kit's new feature, Subscriber Signals. It helps you uncover that information and turn it into action.

I discovered that my subscribers have a combined following of 355 million. Wow! I immediately plugged this into our new partnerships page:

And that's not all—my friend Neville Medhora said he found his dream partner already subscribed to his emails, which opened the door to a new brand deal.

I want you to have this same "aha" moment from your own list.

That’s why I’m teaming up with Kit* for a free workshop: “Subscriber Signals: See the data hiding in your list."

In this live session, Shiv Chibber from Kit and I will show you:

• How to see who’s actually on your list, beyond an email address
• How to spot the subscribers who fit your highest-value offers
• How to find potential sponsors and collaborators already reading your emails
• How other creators have used these insights to generate revenue and build relationships

By the end, you’ll have a new way to look at the audience you’ve already built.

Ready to see what’s hiding in yours?

Reserve your free seat for October 19th at 1:30pm Eastern (It will be recorded, but live attendees get exclusive bonuses).

This is my last live workshop before paternity leave! I'd love to see you.

Cheers,
Jay

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