by James Fleischmann
Katt Risen started her newsletter, No-Code Exits, as a side hustle in September 2022. She freelanced throughout 2023, and now, she's decided to drop everything to focus solely on the newsletter.
Creating freedom
Katt is focused on creating freedom for herself, and she's set a goal: Hit $75K in six months. She's laser-focused now.
She says that means no freelance gigs and no shiny objects. Just growth.
The numbers
- Total revenue to date: $32K.
- Monthly revenue: Variable (~$2K in December).
- Founder pay: $3.7K per month total for she and her husband.
- Bank accounts: One year of runway.
Katt keeps her business expenses low by leveraging the free tier for the tools she uses.

Monetization
No-Code Exits makes money through sponsorships, affiliate partnerships, products, and the Medium Partner Program. Katt is also currently experimenting with other monetization methods.

When she started, she was charging ~$50 per classified ad, and she was selling them through Passionfroot. However, she didn't like the cut that Passionfroot took, so she no-coded her own solution: Partnership page with rates via Softr, and Airtable automation that sends an email with a payment link from Stripe.
Now, she's charging ~$125 for a classified ad, and ~$250 for a primary sponsor placement.
Katt also directs her readers to her other products, which include infoproducts and an accountability tool called sprints.so.
She uses Medium as a distribution channel, adds two clear CTAs to subscribe to her newsletter, and brings in ~$100 MRR from the partner program.
Growing calmly
As parents of two young children, Katt and her husband are not looking to build the next unicorn. They want to build a calm business, where they can balance working on something they love with being there for their kids.
No-Code Exits currently has ~9K subscribers, and is gaining 1K+ subscribers per month. To grow, Katt repurposes every issue into posts for LinkedIn and X, a Medium article, an Indie Hackers post, and a Substack note.
She's currently experimenting with posting on Reddit, Hacker News, Product Hunt, etc.
Keeping expenses down
Katt likes to keep expenses down, both in her business and in her personal life.
She says that her biggest splurges are ski trips and travel. Last year, she and her family traveled around the US in an RV for two months. They saved up for years, and got some priceless memories out of it!

Tax optimization > conversion optimization
Katt recommends setting up a system to track your finances properly every month. Do it manually. Once you have the systems in place (this can be a simple spreadsheet), it will become easier to track everything each month, and it is a great moment to reflect.
She also suggests spending time with an accountant to understand your finances, and think about what can be optimized.
Discuss this story.