Panic Animation Studio brilliantly crafted this TUMS Super Bowl Bingo campaign, combining modern-retro aesthetics with fun, bold iconography. The campaign featured a real-time digital bingo game, capturing Super Bowl moments like touchdowns and commercials. Aided by professional football expertise, the studio's work shone across TV and social media. Its abstract-yet-clear, serious-yet-fun approach engages viewers and reflects TUMS' legacy through diverse decade-inspired graphics.

Past & present logo concepts from Design Shark® (Dan Blessing)

Super Bowl love from Trish Gonzalez

More game day inspiration

Panic Animation Studio hit a touchdown with their creative TUMS Super Bowl Bingo campaign for the #BigGame. This innovative digital campaign allowed Super Bowl viewers to play bingo in real time, marking events like touchdowns and cheesy commercials. The studio's task involved designing various icons, perfectly encapsulating the Super Bowl's vibrant spirit.

A professional football coach provided essential insights, ensuring the campaign's relevance and accuracy. The studio's approach was a masterful blend of abstract clarity and playful seriousness, resonating with the audience across TV and social media. The design aesthetic was a modern retro fusion, featuring snazzy graphics and a lively color palette, which honored TUMS' longstanding heritage.

The campaign's success lay in its ability to be bold and clear while stretching characters for impact, effectively leveraging TUMS' brand legacy and engaging a broad audience with its unique take on Super Bowl festivities.