Alex Garcia has been able to grow his one newsletter into a 7-figure media company in just 3 years. He started the Marketing Examined newsletter in November 2020 and now has over 200k subscribers across 5 different newsletters. The Growth TimelineLet's look at the growth timeline before diving into the strategies he used to grow his newsletter. Alex worked at The Hustle until it was acquired by Hubspot in 2021. Around 2 months before he left the company, he realized he needed to build his brand so he could grow a newsletter and implement some of what he learned while working there. He had been working with Trung Phan and I have to imagine if seeing some of his growth was the impetus to choose Twitter as his platform of choice. The Growth Levers of Alex GarciaThere are several growth levers Alex has used, and it was quite challenging to choose a few because he is a marketer so he's tried a lot. 🧵 1. 50 threads in 50 days. The first thing he tried, and the one that got him to almost 9,000 subscribers in less than 2 months. 🧪 2. Experimentation. Alex experiments with all kinds of pieces related to his content and newsletter. Can't wait to show you these and get some ideas spinning for you! 🍗 3. Buffet marketing. He thinks of his marketing strategies like a buffet-style restaurant. Cast a wide net and then double down on what's "good."" 🍿 4. Snackable vs entrees. So many food puns! Alex 🤓 5. Always be learning. The strategic nature in which he consumes and saves content is really interesting. One of my big takeaways from this deep dive. 📆 6. The more tactical stuff. This section includes some of the more tactical things he's done, vs the high-level strategies. And collaborations like you've never seen before. These are some things I haven't seen many newsletter creators try before. This was a fun one to research. :) If you're ready, so am I! Let's dive into each of these so you can see how he grew the newsletter to 200k subscribers, and how you can replicate some of his success!
🧃 Juicy reads to check outThis section includes some relevant articles/videos, people to check out, and links you might find interesting from around the creator community.
✅ If you want to get featured in this section, share the newsletter (your referral link is below) and I'll include you in a future issue of the newsletter. Have a great week! - Chenell (and Bucky!) PS - You might have noticed I included more of the deep dive in this email before you click over to read the full thing. Did you enjoy that? Reply and let me know. Say hi on Twitter or LinkedIn
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