📣 This issue is brought to you by
​The MBA for Creators​

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Hey friends,

If you've been on this email list for a bit, you've likely read my deep dive on Justin Welsh. After all, it's been one of my most popular to date...and that's because his story is fascinating.

Justin makes over $5 million per year as a solo operator.

He's created courses that have helped over 30,000 creators build and grow their audience using proven systems and processes.

👉 And now, he's put together a full behind-the-scenes of how you build a similar business in his new course, The Creator MBA.​

The Creator MBA includes everything from getting started to the exact systems he uses for growth, optimization, selling products, and more.

He also goes into how he's built his newsletter to over 200k subscribers and shows you exactly how to use the same strategies.

There's even a community option (that I just joined!) to get feedback and ask questions.

I hope you see you in there!

***The price doubles after midnight, so if you're interested I would check it out before then.

Interested in being a sponsor? You can reserve a future issue here.

🤿 This Week's Deep Dive:

This week's deep dive is about a guy who was a VP of Product and Growth for a huge ed-tech startup called Course Hero.

Now he writes a newsletter to 81k readers each week, where he turns extremely complex topics into fascinating stories you almost can't help but read.

And the newsletter brings in over $325k per year!

The Growth Levers

Here are some of the growth levers he's used to build an audience of over 430k followers:

🪂 1. Build your parachute on the way down. Instead of obsessing over the right platforms/niche/format to get started with, he simply got started and figured it out along the way.

🔬 2. Super deep research. If you think my deep dives are intense, you haven't seen anything yet.

🏰 3. Turn it into a story. Storytelling is one of the most impactful ways you can convey complex topics. And he has been mastering this art for years.

🗺️ 4. Data visualization. From maps to charts to graphs, this guy is extremely good at using data to support his stories.

🧵 5. Unique Twitter threads. If all of that wasn't enough, he takes all of these elements and carefully crafts them into threads that go mega-viral.

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​Let's dive into each of these so you can see how he grew the newsletter to 81k subscribers, and how you can replicate some of his success!

🧃 Juicy reads to check out

This section includes some relevant articles/videos, people to check out, and links you might find interesting from around the creator community.

• Ed writes Stoic Street Smarts about managing risk, relationships, and reality.
• Quinn writes Business On Purpose, a newsletter about growing your business with intention so you can have more time to enjoy life.
• The Hey Creator summit starts tomorrow. You can get your free ticket here.
• My friend Avi and I talked a lot about newsletter data, sponsors, and things I don't usually share elsewhere. This link didn't work last week so I wanted to share the proper one with you.

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✅ If you want to get featured in this section, share the newsletter (your referral link is below) and I'll include you in a future issue of the newsletter.

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Have a great week!

- Chenell

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PS - Anyone else love the first snow of the year but then you're over it? Yea, me too.

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Chenell Basilio Writer and reverse engineer ​GrowthInReverse.com​

Say hi on Twitter or LinkedIn​

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