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Happy 2024 friends, we made it!

I hope you were able to take some time off! I'm excited to be back with you all, fresh and ready to reverse engineer more creators! :)

This week I have an awesome deep dive for you, but first, let's thank the people who keep this newsletter free for all of you :)

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⏪ 250k Followers in 1 year

In January 2023, she posted her first piece of content on LinkedIn.

12 months later, she has over 250k followers and more than 50k subscribers to her newsletter.

This story is actionable, so buckle up!

Here's a taste of what you can expect:

🫡 The proven playbook. She found a system that has worked for other creators and executed it every single day.

🏃🏻‍♀️ The 90-Day sprint. This focused period of time not only cultivated a thriving LinkedIn presence but also laid the groundwork to kickstart her newsletter.

📱 Optimizing for shares. This is the key to virality. Before creating any piece of content, Jade goes through and makes sure her content checks off certain boxes.

PLUS, one strategy I don't see a lot of creators using.

All that and more in this week's deep dive.

🧃 Juicy reads to check out

This section includes some relevant articles/videos, people to check out, and links you might find interesting from around the creator community.

• Do you know what's in 2 weeks? The Hey Creator Summit - and I'm EXCITED about it. People like Justin Welsh and Jay Clouse are speaking, and it's free :)
• Is long-form content taking over? Here are 1,263 reasons why I'd say "yes." I have a feeling I'm not alone.
• ​10 steps for great email deliverability in 2024. Some are basic, but these are foundational steps to take to make sure you're making it to the inbox.

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✅ If you want to get featured in this section, share the newsletter (your referral link is below) and I'll include you in a future issue of the newsletter.

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Have a great week!

- Chenell

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PS - this week's deep dive came from a recommendation by a reader of this newsletter (shout out to Corentin!), so if you ever have any creators you'd love to have me reverse engineer, reply to any email and let me know!

Chenell Basilio Founder & "Reverse Engineer" ​GrowthInReverse.com​

Say hi on Twitter or LinkedIn​

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