Welcome to Link in Bio.

I’m Rachel Karten, a social media consultant based in Los Angeles. I have worked in social media for over ten years and previously led social at Bon Appétit and Epicurious. This is basically the newsletter I wish existed when I was starting my career in social media.

Want to catch up on some of the most popular newsletters I’ve sent? Check out my thoughts on being called an intern, demystifying the algorithm with an ex-Instagram employee, and a deep dive into why the National Park Service’s Instagram is so good.

I also offer paid subscriptions with some seriously great perks. As a paid subscriber here’s what you’ll receive:

• One insightful interview with a social pro, sent every other week

• My weekly Logged On series which is full of helpful strategy tips (basically, weekly posts like this)

• An invite to the very fun and very helpful Link in Bio Discord

When you’re ready, you can learn more about subscribing here.

One more thing! These emails often go to spam. If you can either respond to this email with a “hi!” or simply move this email over to “Primary” that would be cool.

Thanks again for subscribing! I’m so glad you’re here.