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Happy 2024! To celebrate, I am offering 20% off annual subscriptions to Link in Bio for current free subscribers. Redeeming this discount will allow you to read posts like this one and give you access to the 700+ person Discord.
This newsletter is an educational resource and can likely be expensed through your company. I have even written a handy template for you to use when asking. Below is a preview of a paid post. For subscription details, see my About page or your account page. You can reply to this email.
Hi! We’re back! I kept busy over the break by making beef tenderloin, hanging out with my dogs, and watching Saltburn with my mom (oops). Hope everyone was able to truly take some time off and relax. I got an embroidery kit—this one!—and it was very effective at keeping me off my phone. Highly recommend.
Today’s newsletter is filled with lots of good stuff. We’ll be covering:
The influencer gifting strategy that incentivizes shares
The 2024 cultural calendar you need for all of your marketing planning
No one cares what states you’ve visited and lived in
Weddings 🤝 brands
Three big things I am thinking about re: social strategy in 2024
All of the details on how this Lodge Cast Iron post happened (yes, it’s real!)
I wish I saw this Prime Video tweet before watching Saltburn with my mom
The best post of the break
Should the brand you’re launching buy an account with existing followers or start from scratch?
Accidentally horny brands
This style of social storytelling will be big in 2024—what can your brand learn?
Brands like Graza, Crown Affair, Lodge Cast Iron, Auntie Anne’s, Shake Shack, Prime Video, Brightland, Amtrak, LUMIX, Charlotte Chesnais, NYT Cooking, 404 by L.A. Times are mentioned. Let’s dig in...
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