Hey there 👋
Most marketers think more data means better ads.
It doesn't. It means creepier ads.
There's a real difference between being relevant and being intrusive.
And right now, most brands are way over the line. That includes a fair few creators and small brands.
The result? Audiences reaching for the block button, Reddit threads calling you out, and a conversion rate that makes no sense on paper.
In today's post, you'll learn why surveillance marketing is actively breaking your brand, how to use targeting data without the creep factor, how to match your ads to the native vibe of each platform, and more.
The brands winning right now aren't finding sneakier tracking workarounds.
They're just treating people like people.
